Social Media Manager Salary Report 2026

Q: What is the salary for a Social Media Manager?

The median salary for a Social Media Manager is $80,000 per year, based on 18 postings that disclosed salary (of 25 analyzed) on Daybook.com. Salaries range from $57,200 at the 10th percentile to $155,000 at the 90th percentile.

Q: What skills are required to be a Social Media Manager?

Common skills for Social Media Manager positions include: Social media management, Community management, Short-form video production, Analytics and reporting, Community engagement.

Daybook Career Research

Communications

Social Media Manager

Salary figures from 18 postings that disclosed salary (of 25 analyzed), posted in the last 12 months

The median salary for a Social Media Manager in the Communications field is $80,000 per year, with salaries ranging from $57,200 at the 10th percentile to $155,000 at the 90th percentile, based on 18 postings that disclosed salary (of 25 analyzed). Key skills required for this role include social media management, community management, short-form video production, analytics and reporting, and community engagement.

Figures last changed: September 2026

Median

$80,000

10th Percentile

$57,200

90th Percentile

$155,000

Salary Disclosures

of 25 postings analyzed

Social Media Manager Salary Distribution

Percentile	Annual Salary	Description
10th Percentile	$57,200	Entry-level / lower range
50th Percentile (Median)	$80,000	Typical salary
90th Percentile	$155,000	Senior / top earners

Based on 18 job postings with salary data

Skills for Social Media Manager

Social media managementCommunity managementShort-form video productionAnalytics and reportingCommunity engagementContent creationSocial media content creationSocial media strategyVideo editingCopywriting

Common Employers Hiring Social Media Manager

Eurasia Group3 positions
The Heritage Foundation3 positions
American Jewish Congress2 positions
Chan Zuckerberg Initiative2 positions
Abortion In America1 positions

Top Locations for Social Media Manager

New York, NYUnited StatesWashington, DCRedwood City, CABoston, MA

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Figures from 18 postings that disclosed salary (of 25 analyzed) on Daybook.com · First published 2026-09-22 · Figures last changed September 2026 · How we compute this