Advocacy Communications Specialist

Population Connection seeks a Communications Specialist to help increase awareness of our work and mission on social media, in web searches, in the news media, and among those working on reproductive health and sustainable development initiatives. The Communications Specialist will work with the Advocacy and Communications departments to create and market written and visual materials that are educational, persuasive, and accessible. Population Connection and Population Connection Action Fund are membership-based organizations — as such, acquiring and retaining members is central to our mission, as is speaking as a collective voice on behalf of our 40,000 members in our outward-facing communications.

The Communications Specialist will be responsible for all aspects of social media management for the Action Fund, with an eye toward increasing followers and engagement. The Communications Specialist will work with the Advocacy department (including the Government Relations and Field teams) to write and send email copy to our members; write press releases, op-eds, letters to the editor, and blog posts; ensure cohesive messaging of our #Fight4HER campaign; and support additional campaign communications as needed.

The Communications Specialist will work with others in the Communications and Marketing departments to improve SEO, website traffic, and conversions through website improvements and paid ads. They will be responsible for keeping the website current, regularly reviewing content and making updates as needed. The Communications Specialist will also be responsible for developing and maintaining relationships with well-regarded news outlets around the country, with the goal of publishing pieces relevant to our work. When relevant opportunities arise, the Communications Specialist may attend large international conferences and occasional domestic field events.

Location: Hybrid; Washington, D.C. office 2-3 days per week

Key responsibilities

·        Create and schedule content for Population Connection Action Fund social media channels, keeping up with new developments and identifying opportunities to expand following, reach, and engagement; respond to comments and direct messages

·        Create and manage email content for #Fight4HER campaign through EveryAction platform; includes action alerts, campaign updates, event updates, biweekly news roundup, and general email communication

·        Identify press opportunities and take lead on managing reporter engagement

·        Monitor website and update content as needed (such as when there’s new data, statistics, policy info, and examples available)

·        Help optimize SEO and paid traffic through website improvements and Google Ads; strive to convert website visitors into supporters via membership, volunteering, and/or activism

·        Create other communications content, such as blog posts, press releases, op-eds, and letters to the editor

Additional responsibilities

·        Support the Field team’s outreach efforts (including media work, potential partnerships, etc.) as needed, and keep an eye out for additional opportunities to increase Population Connection Action Fund’s visibility and advance its mission

Requirements:

·        Pro-choice: Candidates must support every individual’s right to determine their own pregnancy and childbearing outcomes

·        Must have a general understanding and appreciation for the connection between population dynamics and reproductive health advocacy

·        Extensive experience with social media management and best practices for each platform (Facebook, Instagram, Threads, Bluesky)

·        Extensive experience writing for issue advocacy or political campaigns

·        Bachelor’s degree in a related field (e.g. public health, communications)

·        3-5 years of experience in a related field (e.g., campaign communications, political communications)

·        Independent, curious self-starter who requires minimal day-to-day oversight

·        Detail-oriented, organized, efficient, and flexible

·        Willing to travel

Desired Qualifications

·        Proficiency in digital organizing tools, including EveryAction and Hustle

·        Ability to manage website content in WordPress

·        Proficiency in Canva design tool

·        Good understanding of SEO and paid search

Travel

·        Potential domestic travel

·        Potential large international conferences, not more than once per year

·        Annual staff retreat in Virginia in June

Compensation

Low to mid 80s, commensurate with experience; competitive benefits package.

Excellent benefits package including

·        Blue Cross Blue Shield PPO and POS medical coverage--$20/month individual

·        Blue Dental coverage $5/month

·        Employer paid life and disability insurance

·        All Federal holidays plus winter holiday week

·        Generous annual and sick leave

·        6% 401(K) match, immediate vesting

·        $2,000 professional development budget

Application Instructions: Send documents to jobs@popconnect.org.

·        Resume and cover letter

·        2-3 writing samples (press, blogs, or campaign materials preferred)

·        Contact information for three professional references, preferably those who have managed your work in the past