Communications Coordinator

Company Description

The District of Columbia Hospital Association (DCHA) has, for nearly 50 years, worked to advance the missions of the hospitals and health systems of the District of Columbia by promoting policies and initiatives that strengthen the system of care, preserve access and promote better health outcomes for the patients and communities they serve.

Role Description

The role of the Communications Coordinator is to provide support in the areas of member communications, digital marketing, website maintenance, creative/brand identity and social media. DCHA seeks a creative, proactive, and motivated individual to work with members and staff to help develop and implement cutting-edge communication strategies across a variety of platforms to expand and engage DCHA’s audiences. 

The Communications Coordinator Will Achieve Success By:

• Developing effective content that influences and persuades calls for action.
• Being a collaborative partner with Association colleagues and stakeholders to develop proactive strategies and responses to facilitate their related goals and objectives. 
• Demonstrating a “can-do” approach and sense of ownership on Association-wide projects as a member of a small team where “it’s not my job” is not an option.
• Exhibiting strong interpersonal skills to build relationships, collaborate, and interact with members, colleagues, partners, sponsors, others.
• Thinking creatively to generate innovative ideas for campaigns, content, and strategies for keeping communication fresh and engaging.

Essential Duties & Responsibilities

• Manage social media accounts for various programs: Facebook, X, LinkedIn, Instagram, YouTube and TikTok.
• Copywriting support for social media, newsletters, press releases, blogs, and websites with the ability to draft clear, concise, and engaging content for various platforms and audiences.
• Designing promotional materials using Adobe Creative Suite or Venngage platform.
• Assisting with promotional events and campaigns.
• Evaluating communication strategies and campaigns to determine their effectiveness.
• Growing and developing a variety of content for DCHA’s social media channels, marketing programs and resources and raising awareness of DCHA’s mission and programs by creating and sharing interesting, relevant, and engaging content. Identify new and innovative ways to enhance and expand DCHA’s social media presence and outreach to various stakeholders.
• Updating websites managed by DCHA, which includes creating a variety of content, ensuring that the site is fresh and timely, accurate, representative of DCHA’s many bodies of work, and engaging to a variety of audiences.
• Coordinating and creating regular, topical, and timely content for various communication channels.
• Coordinating the development and dissemination of DCHA’s newsletters and other online outreach strategies.
• Producing videos for social media, events, and other marketing opportunities.
• Developing and compiling monthly reports and web analytics to inform content creation; setting benchmarks and goals to track progress and growth.
• Ensuring cross-departmental collaboration on communications efforts.
• Maintaining and upholding DCHA’s branding and messaging guidelines in all digital and printed materials.
• Providing communications support to other departments, as needed.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

Skills & Abilities

• Excellent verbal and written communication skills.
• Demonstrated planning and organization skills.
• Creative thinker with an eye for detail and design.
• Ability to take on responsibility and use initiative to prioritize and work effectively, under pressure and tight deadlines.
• Photography and video creation/editing skills are a plus.
• Ability to work independently; a self-starter with a high level of motivation, creativity, and proactivity.
• Well-versed in using social media platforms effectively to amplify messaging and engage with the target audience.
• Experience and versatility in adapting messages to different platforms.
• Open to learning about emerging trends, technologies, and communication strategies.
• Ability to thrive in a flexible work environment.

Education & Experience

• Bachelor’s degree in marketing, communications, public relations, or related discipline
• Knowledge of AP style of writing.
• Track record of success, with a minimum of two years of related experience in communications, public relations or marketing.
• Experience creating compelling, engaging, and ROI-driven digital content.
• Experience building social media channels and executing social media strategy for maximum engagement.

Technology Skills

• Proficiency in Microsoft Office, Adobe Creative Suite, WordPress, Mailchimp, SurveyMonkey and/or other, similar platforms.
• Basic HTML and website publishing, especially via WordPress.
• Proficiency with communication tools, digital platforms, and software is essential for efficient coordination and execution.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

This position is in the Washington, DC office and is primarily sedentary in nature with the ability to lift up to 20-30 pounds on occasion. The physical demands and work environment described below represent the activities and surroundings of the positions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This position is hybrid (in-office/telework) and is required to report to the office a minimum of at least 50% per pay period with in-person presence. The position also requires that the employee has an adequate off-site office environment for remote work.

The work is typically performed in an office environment, with a moderate noise level. The position requires working in an office environment with the usual office equipment, including copiers and computers. The employee is frequently required to talk and listen on the telephone and in person with individuals and groups. The incumbent is required to read and respond to documents in hard copy and electronic form.

Salary Range

• $60,000 - $80,000