Job Description
Digital Advertising Specialist
Location: Washington, DC
Are you interested in being a crucial part of the best team in political advertising? Are you someone who thrives in fast-paced situations? Do you want to make a real impact on issues that are important to you? If so, Mothership’s advertising team might be right for you.
THE COMPANY:
Mothership Strategies is a top-ranking Democratic digital fundraising firm. We are experts in engaging grassroots supporters online through digital fundraising and online advertising. Mothership has raised over $600 million for some of the largest Democratic campaigns and most influential progressive causes. We are a motivated and passionate team that loves taking ownership of tasks, solving problems, and working towards results. When Democratic candidates and organizations need to unite millions of supporters to raise money online, they call us.
THE POSITION:
In this position you will be responsible for planning, managing, and implementing advertising programs in the major ad platforms, reporting results, and making data driven decisions to drive strong performance across our range of clients, including competitive Democratic candidates, major PACs and committees, and non-profit advocacy organizations. This person will report to the Digital Advertising Manager. The starting annual salary for this position is $68,000.
OTHER KEY RESPONSIBILITIES:
- Manage daily optimizations of digital advertising campaigns across paid social media, display, SME and other paid channels
- Manage and execute list rentals and purchases
- Build and implement media plans, audience targeting and creative strategies to support client campaigns.
- Manage platforms to predetermined KPIs and budgets
- Prepare campaign performance reporting, applying learnings to future campaign strategies and planning
- Analyze campaign performance for opportunities to improve campaign CVR %, avg. gift value, CPA and more.
- Assist with placement and trouble-shooting for tracking & conversion pixels
- Work with a mix of external advertising vendors to execute programs
YOU'RE A GOOD FIT IF YOU HAVE:
- One+ political cycles (1-2 years) of media/advertising experience (political fundraising experience a plus!)
- Experience in the following digital advertising platforms: Google Ads, Facebook Ads Manager and DoubleClick Campaign Manager (or similar DSP).
- Understanding of paid digital advertising tagging process (UTM parameters, ad server coding, etc.) and measurement (e.g. Google Analytics, Adobe Analytics, etc.)
- Understanding of digital advertising best practices and trends
- Extremely detail-oriented and self-motivated
- Can learn new skills in a fast-paced political setting
THE LOCATION
As the safety and wellbeing of our team is of the utmost importance, all Mothership staff members are working remotely until it is safe to resume working in the office. However, Mothership is a DC-based company and employees must have local accommodations once we return to the office in 2022.
WHY ELSE SHOULD YOU APPLY?
Competitive Salary
- Bonus Program
- Excellent Benefits (Including Student Loan Repayment)
- Metro/Parking Reimbursement
- Cell Phone Reimbursement
- LinkedIn Learning
- Access to top tier technology (MacBook Environment)
EQUAL OPPORTUNITY POLICY
Mothership Strategies is an equal opportunity employer. As an organization that fights for progressive values nationwide, we’re committed to building a community based on diversity and inclusion at all levels. To that end, we strictly prohibit discrimination based on age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition, genetic information, marital status, veteran status, military status, or any other characteristic protected by federal, state, or local law. Applicants of all backgrounds who are passionate about progressive politics are able and encouraged to apply!