Digital Communications Manager

Job Title: Mid-Level Digital Communications Manager

Location: Remote, preferably based in California (Los Angeles, Bay Area, or Central Valley) or in Milwaukee, Wisconsin

Employment Type: Full-Time

Salary Range: $80,000-$90,000

About Everyone On

We are a national nonprofit dedicated to creating a world where digital access fuels potential and inclusivity. Our holistic approach to digital inclusion focuses on connecting under-resourced individuals to affordable internet and computers, providing digital skills trainings to individuals and organizations, and advancing fair and just policies.

Since 2012, we've connected 2 million people to reliable high-speed internet, distributed over 10,000 devices, and trained more than 8,000 participants in digital skills since 2020. We design high-impact, community-centered programs replicated nationwide through strategic partnerships with government, corporations and nonprofits.

We partner with community-based organizations in digitally excluded neighborhoods, primarily serving Black/African American, Latino and Tribal communities to equip individuals with the tools to create positive change in their lives and neighborhoods. Our organizational culture is defined by our five values: adaptability, collaboration, equity, empathy and innovation.

Join us in unleashing the power of connectivity for all people.

Position Overview

This is a hands-on role for a strong digital practitioner who excels at content creation, channel management, and performance optimization, and who works collaboratively within a broader communications and development strategy. This role requires a drive to innovate and bring new ideas to the table, strong storytelling skills that drive engagement and taking action, capacity to learn new technologies to solve communications challenges, an eye for graphic design, and the ability to translate complex issues into compelling stories and narratives. The manager will be responsible for developing, curating and managing content across multiple digital platforms to amplify Everyone On’s mission, engage audiences and drive impact.

This is an exciting opportunity for a proactive, collaborative, and detail-oriented person who wants to solve problems, and foster digital access for all. The Digital Communications Manager will report to the Vice President of Strategic Partnerships and Communications, and work closely with the development and programs teams to translate organizational priorities into effective digital content and campaigns.

Key Responsibilities

Digital Channel Management & Content Execution

• Manage day-to-day execution of digital communications across social media, email, website platforms, SMS and paid ads
• Create, edit and publish high-quality, powerful content, including blog posts, social media, newsletters, website copy, collateral, graphics, video scripts, reports and stories that educate and shift public perception of digital access
• Co-create and implement a year-long digital editorial calendar with key milestones, dates and highlights
• Monitor daily social media landscape and news cycle, and use analytics tools to identify rapid response opportunities and trending news stories
• Create and manage paid ads for social platforms
• Follow brand guidelines to create persuasive content and visuals that bring stories to life on digital channels
• Stay current on emerging digital, design and video trends, and recommend new approaches and tools to improve efficiency, elevate the brand and increase engagement
• Help manage the digital budget
• Produce weekly news scan for Everyone On staff

Social Media & Audience Engagement

• Publish and manage content across Everyone On’s social media channels (LinkedIn, Meta, YouTube)
• Support growth and engagement goals through paid ads, posting and optimization
• Engage with followers, monitor comments and messages, and elevate issues and opportunities to the VP as needed
• Track engagement metrics and provide regular performance reports and insights

Email Marketing / Website / SMS

• Build and manage email newsletters and campaign emails using Mailchimp
• Create and manage SMS campaigns
• Grow email and SMS subscriber lists
• Regularly update and optimize website content for SEO, AEO, accessibility and audience engagement, and institute new approaches to keep website fresh
• Support website redesign
• Support CRM integration
• Coordinate with internal teams and vendors on website updates and improvements as directed

Campaigns & Program Support

• Run digital campaigns related to fundraising, partnerships, advocacy, and program initiatives with compelling digital storytelling and multimedia assets
• Create content for digital fundraising and awareness campaigns
• Work with the programs team to organize and collect stories, photos, videos and testimonials, and other content that highlights impact
• Support community partners by developing digital toolkits and shareable content

Analytics, Optimization & Best Practices

• Monitor performance metrics across digital platforms and share insights to inform improvements
• Apply SEO, AEO and accessibility best practices to digital content
• Stay current on digital and social media trends and recommend improvements

Collaboration & Project Coordination

• Help develop and implement a comprehensive, data-driven digital content strategy in service to Everyone On’s mission and strategic framework
• Use Asana project management tool to track tasks, deadlines, and deliverables
• Maintain organized digital asset and content management systems
• Participate in internal meetings and contribute to planning discussions
• Coordinate with graphic designers, videographers, and other content creators to produce superior visual content products that result in engagement and donations
• Present to internal and external audiences as needed

Qualifications

We recognize that no candidate will meet every qualification listed. If your experience aligns with the majority of this role and you are passionate about our mission, we encourage you to apply.

• 4–6 years of experience in digital content creation and management, and communications
• Proven track record of managing and growing social media presence across diverse social media platforms, including LinkedIn, Meta and YouTube
• Experience managing email and SMS marketing programs
• Proficiency in content management, and graphic and video design systems, e.g., Sendible, Mailchimp, Rally Corp, Squarespace, Canva, SMS and digital paid ads
• Familiarity with SEO, AEO, accessibility, and digital content best practices
• Demonstrated experience innovating and implementing new strategies and tools across all aspects of digital
• Comfort using, navigating and critiquing AI
• Exceptional writing, editing and storytelling skills, with the ability to be succinct and adapt tone and style for different audiences and platforms
• Experience using analytics and listening tools to create effective digital strategies and make improvements
• Proven track record of creating and deploying successful digital campaigns
• Proficiency with email marketing platforms and website management
• Ability to apply graphic design fundamentals to create highly engaging and polished visual content
• Superior project management (PM) skills, including the use of PM tools
• Communications intuition and strategic mindset
• Ability to work collaboratively, independently and manage multiple projects to meet deadlines
• Accountable for delivering high-quality work
• Self-motivated with a keen eye for detail, organized and visible in a remote team environment, including regular communication with supervisor
• Relentless curiosity and drive to understand the nuances of strategic communications and the position in order to make recommendations for improvement
• Proven growth mindset with proactive approach to professional growth and education
• Practiced in messaging for different audiences, and communications for a mission-driven organization
• Strong collaborator who is flexible, adaptable, empathetic and shares knowledge with teammates and others
• Demonstrated ability to succeed in a fast-paced, changing environment
• Experience and/or interest working with diverse populations, particularly under-resourced communities of color
• Passion for universal digital access, social justice or community-driven work

Compensation and Application Process

The salary range for this position is $80,000-$90,000 and will depend on experience. Everyone On is proud to be an equal opportunity employer and encourages people from every background to apply.

To apply, please submit your resume and cover letter here. The selected candidate will need to participate in a criminal background check.

Equal Employment Opportunity

Everyone On values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. Everyone On is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.