Job Description
The Digital Content Specialist is a creative member of Heartshare's External Affairs team, responsible for managing and growing the organization's digital presence across platforms. This role owns the day-to-day execution of Heartshare's digital communications strategy, ensuring content is timely, on-brand, and mission-driven. The ideal candidate brings a strong eye for visual storytelling, comfort working across multiple digital platforms, and a data-informed approach to content performance.
Primary Essential Functions and Primary Responsibilities:
Editorial Planning
- Develop, maintain, and execute a comprehensive editorial calendar that aligns digital content with organizational priorities, campaigns, and key dates.
- Coordinate with cross-functional partners across programs, external affairs, and leadership to ensure timely and cohesive content planning.
- Anticipate and plan around awareness months and advocacy moments relevant to Heartshare's mission.
Social Media Management
- Manage Heartshare's presence across social media platforms, including content creation (both copy and design), scheduling, community engagement, and platform monitoring.
- Develop platform-specific content strategies that grow the agency’s audience, increase engagement, and advance organizational goals.
- Stay current on platform trends, algorithm changes, and best practices to continuously optimize performance.
Blog Management
- Oversee Heartshare's blog, including editorial planning, content sourcing, writing, editing, and publishing.
- Collaborate with program staff, leadership, and community members to develop stories that illustrate Heartshare's impact.
- Ensure blog content is optimized for SEO and aligned with the organization's broader content strategy.
Photography & Videography
- Plan for and coordinate photography and videography needs for Heartshare events, programs, and campaigns.
- Produce, edit, and manage photo and video content, both as a hands-on creator and as a coordinator of external vendors for use across digital platforms, publications, and donor communications.
- Abide by media release/consent processes and ensure ethical, consent-based practices in all visual documentation of the people Heartshare supports.
Analytics & Reporting
- Track, analyze, and report on digital performance metrics across social media, web, email, and other channels.
- Prepare regular analytics reports with actionable insights and recommendations for the VP of Strategic Communications.
- Use data to inform content decisions and continuously improve digital engagement.