Job Description
The Digital Campaign Manager will lead and execute the campaign’s digital strategy across all platforms. This role is responsible for paid media, content strategy, email and SMS programs, online fundraising, analytics, and rapid response. The ideal candidate is both strategic and hands-on, comfortable managing a substantial digital budget, and experienced in high-stakes political campaigns.
Key Responsibilities
Strategy & Planning
- Develop and execute a comprehensive digital strategy aligned with campaign goals
- Integrate digital efforts with communications, field, and finance teams
- Manage a monthly digital budget of approximately $25,000–$30,000
Paid Media & Advertising
- Plan, launch, optimize, and scale paid digital advertising (Meta, Google, YouTube, programmatic, etc.)
- Oversee targeting, A/B testing, creative optimization, and compliance
- Coordinate with vendors and consultants as needed
Content & Messaging
- Oversee digital content calendar and messaging across platforms
- Guide creative development for ads, videos, graphics, and rapid response
- Ensure message discipline and brand consistency
Email, SMS & Fundraising
- Manage email and SMS programs focused on persuasion, mobilization, and fundraising
- Optimize donor acquisition and retention funnels
- Collaborate with finance team to hit online fundraising goals
Analytics & Reporting
- Track KPIs including engagement, conversion, cost-per-result, and ROAS
- Provide regular performance reports and strategic recommendations
- Use data to inform creative, targeting, and budget decisions
Rapid Response
- Monitor news, opposition activity, and online discourse
- Execute rapid-response digital content when needed
Qualifications
- 3+ years of digital experience on political campaigns or advocacy organizations
- Demonstrated success managing paid digital programs
- Strong understanding of voter targeting, persuasion, and fundraising online
- Experience managing six-figure+ digital budgets preferred
- Familiarity with campaign compliance and disclaimer requirements
- Excellent writing, analytical, and organizational skills
- Ability to work in a fast-paced, high-pressure campaign environment
Preferred Skills
- Experience in congressional or statewide races
- Video-first digital strategy experience
- Knowledge of A/B testing and conversion optimization
- Familiarity with tools such as NGP VAN, ActBlue, Meta Ads Manager, Google Ads, and analytics platforms