Digital Marketing Director

Digital Marketing Director

Freedom Foundation – Olympia, WA or Dallas, TX (Other Locations Considered)

Freedom Foundation has retained the recruiting firm Big Fish on this search. Please contact Angel Fimbres-Barcelo at angel@recruitbigfish.com for any questions or referrals regarding the role.

Big Fish is a boutique recruiting firm specializing in the talent needed to drive policy change. Visit us at recruitbigfish.com to learn more.

Organization Background

Freedom Foundation is an aggressive and effective conservative/libertarian organization devoted to public-sector labor reform. With employees throughout the nation, we work to defeat forced unionism and diminish the undue political influence wielded by Big Labor. We do this by informing workers of their rights and protecting and enhancing those rights in the courts. Success in this fight is a fundamental prerequisite to expanding freedom and prosperity across the country.

Overview

The Freedom Foundation is seeking a Digital Marketing Director to lead all performance-driven outreach efforts. This role owns strategy and execution across programmatic advertising, digital acquisition, paid search, geo-targeted campaigns, and high-conversion funnels. The objective: reach public employees efficiently and drive measurable opt-outs at scale.

Key Responsibilities

• Lead the digital outreach strategy across programmatic ads, banner campaigns, geo-fencing, email outreach, paid search, and micro-sites.
• Manage high-volume programmatic campaigns (DSPs, retargeting, behavioral and geographic targeting).
• Oversee Google Ads: search, display, YouTube, etc
• Work with our e-mail manager and outreach directors to direct large-scale email campaigns with segmentation, A/B testing, and deliverability oversight.
• Build and optimize micro-sites and landing pages focused on conversion.
• Incorporate AI-driven search and generative platforms into outreach strategy.
• Develop dashboards and reporting infrastructure that track and communicate results across funnel stages and optimize campaigns based on real-time insights.
• Lead and grow a multidisciplinary team of internal digital marketers and agency partners. Responsible for hiring, mentoring, and performance management to ensure alignment with outreach KPIs.
• Ensure compliance with data security, state-specific requirements, and platform policies.
• Own and forecast digital marketing budgets, allocating resources across channels based on performance benchmarks and strategic objectives.

Qualifications

• 7+ years in digital marketing, performance marketing, or digital advocacy.
• Proven experience with programmatic ads, geo-fencing, Google Ads, and paid media optimization.
• Strong command of email marketing platforms and automation tools.
• Hands-on experience building and improving conversion-focused micro-sites.
• Proficiency with analytics tools (GA4, Tag Manager, Looker/Data Studio).
• Familiarity with AI and generative search optimization.
• Strong project management skills and demonstrated results in high-velocity outreach environments.
• Personal alignment with the mission of the Freedom Foundation.

What Success Looks Like

• Cost-per-opt-out decreases quarter over quarter through rigorous testing and optimization.
• Scaled, efficient outreach across multiple digital channels.
• Funnel experiences are continuously improved, delivering reliable and repeatable conversion outcomes.
• The digital program is benchmarked as best-in-class among advocacy organizations - measurable, agile, and consistently innovating.

Salary $130,000-$140,000 - commensurate with experience.

The Freedom Foundation offers competitive pay and benefits. Compensation is determined by a candidate’s overall experience and qualifications. This position has the potential to earn bonuses. The Freedom Foundation offers Health Insurance and a 403(b) Retirement Program (which the Foundation partially matches) and provides a flexible personal time of (PTO/Vacation) policy, allowing full-time employees to take leave as needed when approved by management, and 12 paid holidays.