Job Description
As the leading global association of mutual funds, ETFs, and other regulated funds, the mission of the Investment Company Institute (ICI) is to strengthen the foundation of the asset management industry for the ultimate benefit of the long-term individual investor.
As a member of the Strategic Communications department reporting to the Chief Strategic Communications Officer, the Director, Digital Strategy is responsible for overseeing the planning, development, and execution of a comprehensive digital communications program to advance ICI’s business, brand, and advocacy goals at the national, state, and local levels. The incumbent also oversees website content management and collects rigorous metrics and KPIs to improve ICI’s digital impact.
Essential functions of this role include:
- Works with the Chief Strategic Communications Officer and Strategic Communications leadership to operationalize communications vision for ICI into digital strategy.
- Oversees the planning, development, and execution of a comprehensive digital communications program to advance ICI’s business, brand, and advocacy goals at the national, state, and local levels.
- Audits existing digital assets—including social media channels, websites, email marketing—to inform the development of communications program.
- Oversees website content management.
- Develops and oversees the implementation of a paid strategy.
- Serves as a partner to other Strategic Communications practice areas.
- Builds long-term relationships with digital stakeholders and partners with colleagues at member firms and allied organizations.
- Manages and coaches a team of 1-2 professionals.
- Collects rigorous metrics and KPIs to inform a proactive, forward-looking approach that can improve ICI’s digital impact.
- Designs and documents workflows, toolkits, guidelines, and standards.
- Commits to maintain understanding of changing trends and best practices.
If you have the following credentials, we encourage you to apply:
- Bachelor’s degree preferred and minimum of 5 – 7 years of professional digital communications, public affairs, and/or government relations experience or equivalent combination of related education and experience. Previous management and political, PR and/or consulting experience preferred.
- Previous management of social channels and digital platforms.
- Experience supporting the development and execution of tailored communications and/or public affairs campaigns in partnership with other communications disciplines (e.g., media relations, public affairs, government relations, creative, research, etc.).
- Experience managing website content and redesign projects with outside consultants.
- Experience in finance or other heavily regulated industries preferred.
- Experience at or partnering with member associations preferred.
- Previous experience sourcing and managing outside vendors preferred.
- Outstanding written communication abilities.
- Outstanding understanding of social and digital strategy. Public affairs or government relations experience a plus.
- Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
- Excellent professional judgement.
- Ability to delegate tasks while maintaining high standards of quality.
- Deep understanding of digital and social platforms and relevant strategies
- Ability to collect and use data, analytics, and other KPIs for campaign development and execution.
ICI offers a competitive compensation and benefits package to include a comprehensive medical plan, generous 401(k) retirement savings plan, paid leave, commuting subsidies, and tuition reimbursement as well as training and development opportunities. Based in Washington, DC, ICI is conveniently located next to McPherson Square Metro station.
To be considered for the position, please provide your cover letter and resume.
ICI is an Equal Opportunity Employer that values diversity and inclusion in the workplace.