Director of Engagement

Essential Duties and Responsibilities

. Demonstrates commitment to organizational values of Integrity, Collaboration, Attitude, Respect and Excellence. (I-CARE Values)

. Provides amazing customer experiences to all internal and external customers. (ACE Values)

. Acts as an ambassador of Palmetto Goodwill and our I-CARE (Integrity, Collaboration, Attitude, Respect, Excellence) values.

Marketing & Communications

. Oversee Palmetto Goodwill's internal and external agency communications and brand management.

. Convey Goodwill's mission to all customers, guests, donors, team members and constituencies in a consistent, compelling manner that leads to increased effectiveness of programs, earned media and philanthropic and community investment.

. Oversee all digital and traditional marketing efforts including website management, social media, email marketing, advertising, and content creation.

. Oversee the creation and dissemination of press releases, articles, presentations, and other communication materials that ensure brand consistency across all channels and touchpoints, maintaining a strong and compelling brand image.

. Maximize earned media and tracks media coverage, ensuring consistent placing/publishing of positive media stories.

. Ensure brand consistency across all internal and external communications.

. Monitor and analyze marketing KPI's to inform data-driven decision making.

Community Engagement

. Cultivate and maintain strong relationships with community leaders, nonprofit partners, and local businesses.

. Represent Palmetto Goodwill at community events, forums, and coalitions to promote programs and services.

. Oversee volunteer engagement strategies to increase community involvement.

. Coordinate community-based campaigns and initiatives that align with Palmetto Goodwill's mission and brand strategy.

Advocacy & Public Affairs

. Advocate for Palmetto Goodwill priorities and funding at the local, state, and national levels.

. Build relationships with elected officials, government agencies and advocacy coalitions.

. Coordinate opportunities for CEO to communicate Palmetto Goodwill's message to influential groups throughout the territory.

. Monitor legislative and policy developments that impact Palmetto Goodwill.

. Develop advocacy materials, talking points and position statements to support public policy efforts.

Resource Development

. Lead the execution of a comprehensive resource development strategy including corporate sponsorships, grants, and special events.

. Identify and cultivate relationships with philanthropists, foundations, and corporate partners.

. Oversee donor and sponsor communications and recognition programs.

. Collaborate on development of grant proposals.

Leadership and Team Management

. Manage and develop a team of professionals in marketing, communications, and outreach to achieve desired outcomes in alignment with the organization's mission, vision, values, and strategic goals.

. Foster ACE culture and I-CARE values among the team and across the organization.

. Develop and manage departmental budgets ensuring alignment with organization priorities.

. Drive internal communication strategy to ensure key messaging is received by all team members.

Supervisory Responsibility

This position does not have direct reports.

Qualifications

Must-Have:

. Enthusiasm for the organization's mission: changing lives by providing equitable access to training, education, and employment.

. Exceptional public speaking, persuasive writing, and interpersonal communication skills.

. Experience leading marketing and/or outreach campaigns.

. Team leadership skills with a focus on accountability. Can leverage diverse team skills sets to achieve common goals.

. Ability to think strategically and drive execution to achieve organizational goals.

. Understanding of local dynamics that drive legislative, business and community decision-making.

. Can multi-task effectively and deal with frequent changes, delays, or unexpected events; be flexible and/or adaptable as work requirements change.

. Thrives in a dynamic, fast-moving environment.

. Can solve practical problems and deal with various concrete variables in situations with limited standardization.

. Skilled in working with diverse communities and stakeholders.

. Fundraising ability and demonstrated results.

Education and Experience

Physical Demands

While performing the duties of this job, the employee is:

. Regularly required to: sit; walk; stand; bend; talk and or hear; use close, distance, and peripheral vision; use depth perception and the ability to adjust focus; use hands and fingers to handle or feel objects, tools, or controls.

. Occasionally required to: reach with arms; lift and/or move up to 25 pounds.

Work Environment

The noise level in the work environment is usually moderate.

Summary