Job Description
Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.
Join our Marketing Team as a Marketing and Communications Manager located in our Houston office.
We are seeking a highly skilled professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success, anticipating needs, and providing strategic solutions. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.
This role will be in-office four days a week and reports to the Chief Communications Officer.
Position Summary
The Marketing and Communications Manager will create and implement communication strategies that reflect the firm’s brand and positioning, shape and disseminate high-impact messaging, and achieve effective and proactive media coverage in support of key business goals with a focus on supporting the Texas offices and the Restructuring & Special Situations Practice. This candidate must be a strong writer, possess a client service orientation, be able to develop relationships within the firm as well as with the media, meet tight deadlines, possess strong attention to detail and remain calm under pressure.
Key Responsibilities
Works hand in hand with the Chief Communications Officer, the Texas Marketing and Business Development Manager, the Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives and aligns with global practice objectives
Develops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, newsletters, alerts, events, multimedia, other targeted efforts
Creates and repurposes content for external communications on various platforms
Writes press releases, internal communications and other media collateral as needed
Plans, researches, monitors, writes, and executes awards submissions and nominations, internal and external thought leadership events and social media contributions
Understands how to identify opportunities on a variety of external PR channels and fully utilize these channels to achieve goals
Consistently seeks out new opportunities to place attorneys/stories in client-facing media
Provides strategic and creative support for internal and external communications programs, writes/designs collateral as needed for handouts, the firm’s Intranet, presentations, white papers, etc.
Coordinates with attorneys and marketing business staff to develop office and practice-specific marketing plans and provides research on any relevant community relations opportunities (as requested by attorneys) and manages the community relations list
Provides media relations support, including pitching and monitoring interviews and prepping attorneys with talking points
Provides social media support including drafting targeted posts and assisting with attorney training
Focuses on media outreach and press releases for lateral hires throughout the state of Texas
Other responsibilities as needed
Collaborates with marketing and other business professionals throughout the firm across functions and teams
Qualifications
Skills & Competencies
A self-starter and team player, able to accept direction, yet work independently
Ability to synthesize complex information into a compelling narrative for media, client or firm use
Excellent prioritization and time management skills
Candidates must have outstanding communication skills, both written and oral, and be able to communicate effectively with attorneys and professionals at all levels
Flexibility and adaptability in a fast-paced work environment
Strong client-first work ethic
Must be attentive to detail, work well under pressure, and have the ability to manage simultaneous and tight deadlines
Tech-Savvy problem solver who will have the ability to learn new programs or systems with ease, including using AI
Preferred candidates will have excellent writing/copyediting skills, including specialized experience in business and/or legal writing
Advanced knowledge and familiarity with The AP Style Guide, as well as the rules of English grammar and style are required
Education & Prior Experience
Bachelor’s degree required
Ideal candidate will have 7-10 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalist
Track record of successful media placements designed to build thought leadership
Writing portfolio that demonstrates experience translating complex topics into compelling copy
Strong understanding of the news media and existing media relationships
Well-versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisions
Adept at utilizing Cision or other PR Databases
Experience in leveraging social media channels to achieve maximum exposure
Technology
High level of proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required
Knowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTube
Proficiency with using AI for writing and research tasks
GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.