Marketing, Communications, and Development

Position Overview

The Marketing and Fundraising Director leads the YMCA's marketing, communications, fundraising, and community engagement efforts to advance the organization's mission of strengthening community through youth development, healthy living, and social responsibility.

This position is responsible for developing and implementing strategic marketing plans, increasing membership awareness and engagement, cultivating donor relationships, securing financial support, and promoting the YMCA's programs and community impact. The director works closely with leadership, staff, volunteers, board members, donors, and community partners to support organizational growth and long-term financial sustainability.

Key Areas of Responsibility

1.Marketing and Communications

• Develop and implement an annual marketing and communications plan aligned with organizational goals.
• Promote YMCA membership, programs, camps, childcare, wellness services, youth development, and community initiatives.
• Manage the YMCA's website, social media channels, email campaigns, digital advertising, and printed materials.
• Maintain consistent branding, messaging, and visual identity across all communications.
• Develop campaigns to attract new members, improve member retention, and increase program participation.
• Coordinate public relations, media outreach, press releases, community announcements, and promotional events.
• Monitor marketing performance and use data to improve outreach and engagement.

2. Fundraising and Development

• Develop and execute an annual fundraising strategy to support the YMCA's mission and financial objectives.
• Lead the annual campaign and other fundraising initiatives, including individual giving, major gifts, corporate sponsorships, grants, and special events.
• Identify, cultivate, solicit, and steward donors and prospective donors.
• Build relationships with local businesses, foundations, civic organizations, and community leaders.
• Develop compelling fundraising materials, donor communications, impact reports, and campaign messaging.
• Support grant research, proposal development, submission, and reporting.
• Partner with the CEO, board of directors, and volunteer campaign leaders to meet fundraising goals.
• Maintain donor records, track contributions, and evaluate fundraising performance.

3. Community Engagement and Partnerships

• Represent the YMCA at community events, business gatherings, civic meetings, and networking opportunities.
• Build strategic partnerships that increase awareness, expand services, and generate financial support.
• Communicate the YMCA's community impact and the importance of charitable giving.
• Coordinate sponsorship opportunities and cultivate relationships with community supporters.
• Help connect donors and partners with programs that address local community needs.

4. Leadership and Administration

• Develop annual departmental budgets, goals, timelines, and performance measures.
• Supervise, train, and support marketing, communications, fundraising, or development staff as assigned.
• Collaborate with program directors and branch leadership to coordinate promotional and fundraising priorities.
• Prepare regular reports for the CEO, board, and relevant committees.
• Ensure donor information is handled confidentially, and fundraising practices follow applicable laws and YMCA policies.
• Perform other duties as assigned.

Qualifications 

Education and Experience

• Bachelor's degree in marketing, communications, public relations, nonprofit management, business, or a related field preferred.
• Three to five years of relevant experience in marketing, fundraising, nonprofit development, communications, or community relations preferred.
• Demonstrated success in campaign planning, donor engagement, or marketing initiatives.
• Experience managing projects, budgets, events, and multiple priorities.
• Experience with donor management systems, customer relationship management software, email marketing, and social media platforms preferred.

Skills and Competencies

• Excellent written, verbal, and interpersonal communication skills.
• Strong relationship-building, networking, and presentation abilities.
• Ability to develop compelling messages that inspire community participation and charitable giving.
• Strategic planning, project management, and organizational skills.
• Proficiency in digital marketing, social media, website management, and performance analytics.
• Ability to work collaboratively with staff, volunteers, board members, donors, and community partners.
• Commitment to the YMCA's mission, values, and community-focused approach.

Essential Functions

· Communicate with people at all levels in a positive way

· Ability to work independently as well as part of a team

· Ability to work efficiently and accurately on a computer using our software tools

· Ability to support management and philosophies of the Denny Price Family YMCA

· Must be extremely organized, accurate, reliable, and diligent in meeting deadlines

· Transition to New Building

· Knowledge of all departments

· Weekly Meetings and being able to be task orientated

· Confidentiality is imperative, the incumbent must be mature and discrete

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.