Media Buyer

Dezenhall Resources, Ltd. is seeking a full-time Media Buyer with 4–8 years of experience in digital advertising, demand-side platforms (DSPs), and agency or in-house media planning and buying to join our dynamic and growing team in Washington, DC or remotely. Our team works in a highly collaborative, results-oriented, fast-paced, and fun environment that values mentorship and offers meaningful opportunities for talented and driven employees to grow and advance. We value strategic thinking, a sense of urgency, integrity, flexibility, and a winning attitude. 

While this Media Buyer will be exposed to all elements of our client-facing business, the position will emphasize the strategy, planning, execution, and optimization of all digital media and paid advertising campaigns and will further build out our digital and paid media function within the firm. This is primarily a hands-on keyboard role, with meaningful ownership over campaign strategy, budget allocation, optimization approach, and performance reporting.

KEY RESPONSIBILITIES

Media Buyers at Dezenhall play a key role in supporting, developing, and executing unique digital communications and advocacy strategies that achieve winning outcomes for clients.

DIGITAL STRATEGY & PLANNING  

• Develop and implement comprehensive digital media strategies that align with overall campaign and client goals, serving as a subject-matter lead on media planning within project teams. 
• Translate client objectives into channel mix, flighting, budgets, and KPI frameworks across programmatic, paid social, search, display, video, audio/streaming, CTV/OTT, DOOH, and emerging digital platforms. 
• Identify target audiences, create audience personas, and build segmentation strategies using first-, second-, and third-party data, including geographic, geographic, behavioral, contextual, and retargeting insights. 
• Collaborate with account teams to integrate paid media with earned, owned, and grassroots tactics, particularly in public affairs, issues advocacy, and reputation campaigns.  

MEDIA BUYING & DSP EXECUTION 

• Lead the setup, management, and optimization of media buys within leading DSPs, including The Trade Desk, StackAdapt, and Google DV360, as well as native and social platforms such as Meta Ads Manager and Google Ads. 
• Oversee the planning, negotiation, and purchase of digital ad space across platforms, including social, search, display, streaming/OTT, CTV, and audio, to maximize reach, efficiency, and impact. 
• Manage day-to-day in-platform execution, including bid strategy, frequency, inventory allocation, budgets, audiences, and creative, to ensure campaigns are on-strategy, on-budget, and on-schedule. 
• Ensure proper trafficking, tagging, and QA of all campaigns, including pixels, UTMs, and other tracking parameters. 

CAMPAIGN EXECUTION & OPTIMIZATION 

• Set up, manage, and optimize digital advertising campaigns across platforms and channels to achieve performance and advocacy goals. 
• Develop and iterate on ad creatives, landing pages, and other campaign assets in partnership with internal teams to maximize performance. 
• Design and run A/B and multivariate tests on ad creatives, targeting, formats, and landing pages to refine campaign effectiveness. 
• Continuously monitor, analyze, and optimize campaign performance using analytics tools to ensure maximum ROI and achievement of KPIs. 

REPORTING, ANALYTICS & COMPLIANCE  

• Defining, tracking, and reporting on key performance indicators (KPIs) and campaign metrics to internal teams, senior leadership, and clients. 
• Preparing clear, persuasive reporting and insights decks that translate complex data into concise, actionable recommendations. 
• Conducting market research and competitive analysis to identify new opportunities and inform strategy. 
• Ensuring all campaigns comply with relevant data privacy, advertising, and industry regulations, and adhere to brand safety and suitability standards. 
• Staying up to date with digital marketing trends, technologies, platform changes, and best practices to maintain a competitive edge 

BUSINESS DEVELOPMENT & COLLABORATION 

• Assist the Dezenhall team in developing new business proposals and participate in potential client pitches and presentations, often leading the paid media workstream. 
• Provide media recommendations, draft plans, and budgets for RFPs and new business opportunities. 
• Build and maintain strong relationships with media vendors, data providers, technology partners, and other external stakeholders to ensure high-quality service and campaign delivery. 
• Support account leads and senior staff in project managing complex issue campaigns at the local, state, federal, and international levels. 
• Support occasional traditional media buying and vendor coordination, including billboard/OOH, select linear TV, radio, or print/newspaper opportunities, as needed to complement digital campaigns.

Qualifications 

• 4–8 years of professional experience in digital marketing and media buying or digital advocacy or campaign roles, preferably within an advertising, digital, or public affairs agency environment. 
• Strong analytical skills and a deep understanding of the evolving digital advertising landscape, including programmatic, paid social, search, and emerging platforms. 
• Extensive hands-on experience with leading DSPs and digital advertising platforms, including The Trade Desk, StackAdapt, Google DV360, Meta Ads Manager, and Google Ads, including campaign setup, optimization, and reporting. 
• Experience with audience segmentation and data tools, including Google Ads Audience Manager and LiveRamp, including list onboarding and lookalike modeling. 
• Organized and detail-oriented, with the ability to manage multiple complex campaigns simultaneously and prioritize competing priorities in a fast-paced environment under tight deadlines. 
• Strong writing and presentation skills, with the ability to distill complex concepts into clear plans, messaging, presentations, and other work products. 
• Understands the role of targeted digital paid media campaigns in conjunction with traditional public affairs tactics and broader communications strategies. 
• Significant experience developing and/or collaborating on digital tactical assets like landing pages, microsites, display and social ads, native units, and video content. 
• Demonstrates initiative, quick thinking, and problem-solving skills; works well both independently and collaboratively, and can provide mentorship to more junior team members. 
• Understands the ever-changing media and political landscape and how it shapes digital targeting and messaging. 
• Proficiency in Microsoft Office Suite, Google Suite, and familiarity with basic creative tools such as Canva. 
• Ability to travel as needed. 

Compensation & Benefits 

The salary range for the Media Buyer role is $110,000 – $125,000. Dezenhall Resources employees enjoy competitive salaries commensurate with experience and a generous benefits package, including medical/vision/dental insurance, 401(k) with company match, 11 Federal holidays plus paid time off (PTO) and much more. 

How to Apply

Qualified candidates can apply by sending their resumes and a brief cover note outlining their DSP, digital advertising, and agency experience to careers@dezenhall.com. We will reach out if we wish to pursue your submission.