Job Description
SUMMARY
The Media Manager is responsible for assisting the Director of Communications with all forms of media, including earned and paid media, sponsored content, and social media. The Media Manager will be the primary executor of media strategies as directed by both the Director of Communications and the Chief Public Policy & Engagement Officer. The incumbent will also work directly with both marketing and public relations consultants, as assigned. The incumbent will have creative latitude to develop written content, under the approval of the Director of Communications and Chief Public Policy & Engagement Officer and will have the opportunity to pitch and develop media stories.
Work performance is reviewed directly by the Director of Communications through meetings, reports, and observation of results achieved.
Supervisory Responsibilities
This position supervises Communications employees, as assigned.
ESSENTIAL JOB FUNCTIONS
Responsible for executing earned and paid media strategy, including but not limited to coordinating news stories, media events, ad placements, and other relevant needs.
Serves as a logistics contact for journalists, including reporters, editors, and producers. Expands and maintains The Trust’s existing extensive media contact list and returns calls, emails, and texts in a timely fashion, while keeping the Director of Communications and Chief Public Policy & Engagement Officer informed.
Assists in development and review of media advisories, news releases, Op-Eds and written columns, media statements, ad copy, brochures, newsletters, and other related content and materials.
Coordinates news conferences and actively engages in planning and supervising public events for The Trust.
Oversees media monitoring and reporting, including social media, print, digital and broadcast media. Remains informed on current events.
Oversees and supports the development and maintenance of all social media content for all platforms.
Manages the development and updating of Trust media kits up to date.
Supports updates of relevant materials for distribution to the board, staff, and community stakeholders.
Works proactively with providers and all funded organizations to ensure that The Trust's public relations and marketing interests are properly represented.
Responds to organizational and stakeholders’ requests for public information and inquiries.
Position may require occasionally working during non-traditional hours.
Other related duties as assigned.