Marketing and Outreach Manager

ORGANIZATIONAL OVERVIEW

The Jewish Community Federation and Endowment Fund (the Federation) is a philanthropic catalyst, connecting Bay Area Jews—of all ages, backgrounds, and perspectives—to the power we have as a community to improve the world. We partner with donors, organizations, and foundations to address the pressing issues facing our community and develop innovative strategies that result in deep and lasting impact.

Our vision is a vibrant, connected, and enduring Jewish community that is a force for good locally, in Israel, and around the world. Our work is guided by the timeless Jewish values of kehilla (community), tzedakah (giving with just intention), and tikkun olam (repairing the world).

The Federation seeks highly motivated individuals with a variety of skill sets to build the next generation of Federation engagement. We are especially interested in forward-thinking, collaborative, and open-minded candidates who are willing to take risks, possess a high level of integrity, and model a positive attitude that inspires confidence.

PROGRAM OVERVIEW

The Diller Teen Tikkun Olam Awards (TOA) annually recognizes and awards up to 15 exceptional Jewish teens from California and across the United States for outstanding volunteer tikkun olam leadership. Each recipient is awarded $36,000 to further their tikkun olam project or to help support their education.

The program’s annual cycle is comprised of several phases: promotion and processing nominations and applications, managing committees and committee evaluation process, planning annual Awards events, and year-round engagement of past recipients and key stakeholders.

The Diller Teen Tikkun Olam Awards is a program of the Helen Diller Family Foundation, a supporting foundation of the Jewish Community Federation and Endowment Fund.

POSITION SUMMARY 

The Marketing and Outreach Manager develops and manages marketing and outreach strategies, and builds relationships in service of promoting nominations, applications, and the work of the Diller Teen Tikkun Olam Awards program in general. The manager will leverage and support Awards alumni and collaborate on aspects of the day-to-day operations of the Awards program.

ESSENTIAL FUNCTIONS OF THE POSITION

Marketing

• Oversee and maintain brand identity in all representations and increase brand recognition nationally.
• Implement a digital marketing strategy for sustaining and increasing the number, quality, and diversity of Award nominees/applicants.
• Develop and manage, with the Director, the marketing/outreach budget.
• Develop marketing materials, ads, mailings, and publications in coordination with designers.
• Manage contracts with digital marketing and media placement agencies for advertising opportunities.
• Publicly represent the Awards team at meetings and conferences (occasional travel required).

Outreach for Nominations and Applications

• Develop long and short-term strategies to meet annual nomination/application/brand goals.
• Develop and cultivate relationships with institutions, groups, Jewish professionals, Jewish culture clubs, educators, teen organizations, b’nai mitzvah programs, etc., through person-to-person networking, in-person meetings, phone calls, online research, etc.
• Plan and manage promotional opportunities through events, fairs, and other appropriate community recruitment events/conferences (occasional travel required).
• Initiate and create outreach opportunities in partnership with past recipients.
• Recruit and manage team of temporary assistants to support annual outreach.

Communications

• Manage strategy and increase social media presence.
• Leverage social media to generate awareness and engage prospective applicants and nominators.
• Compose and produce e-newsletters and blog content, recruiting and managing guest bloggers.

Alumni Engagement

• Manage and implement plans to activate past Award recipients as ambassadors to do peer-to-peer marketing and outreach, including recruitment and training of ambassadors.
• Work to maximize recipients’ award status as a high-level achievement and create new methods to support recognition.

Management

• Provide a monthly report on outreach, communications, marketing, and nominations/applications, identify trends, patterns, and areas of opportunity.
• Manage vendors, contracts, and consultants.
• Supervise summer intern(s) and/or temporary assistants (on an as-needed basis).

EDUCATION OR TRAINING EQUIVALENT

• Bachelor’s degree required
• 5+ years of experience in marketing / outreach / admissions

QUALIFICATIONS (SKILLS, ABILITIES, LICENSES)

• Excellent interpersonal and communication skills; enjoy engagement and cultivating relationships, particularly in the Jewish community.
• Project management experience with abilities to collaborate and work independently with flexibility.
• Strong organizational abilities including meeting deadlines, multi-tasking, and prioritization.
• Creativity when pursuing projects, problem solving, and engaging in new initiatives.
• Ability to take direction/feedback, in a friendly, supportive environment.
• Professional demeanor, interpersonal skills, and high degree of integrity.
• Strong computer skills including MS Office Suite, WordPress, Medium, and social media platforms.
• Ability to travel occasionally as needed.
• Working knowledge of the Jewish community, Jewish communal organizations, teen programs, and Jewish traditions strongly preferred.