Concept to Consumer Manager - YEEZY

Portland, OR, USA
Posted on  

Job Description


Purpose & Relevance for the overall organization:


  • Create and execute innovative go to market plans, merchandising strategies, and product rollouts to enable successful sell-thru of product ranges according to the category net sales and standard margin targets
  • Forecast product ranges
  • Act as the key business partner with BU creation teams, Brand Communications, Culture/Sports Marketing, Finance, Category Management market teams, and Global Channel partners thru key milestones, handovers and day to day.
  • Communicate category business, product rollout and go to market plans to market teams and Global Channel partners.
  • Support key brand/category strategies and projects through cross-functional collaboration and execution


Key Responsibilities of CTC Manager:




  • Create and support financial planning, innovative merchandising strategies, and product rollouts based on consumer insights, market trends, data analytics and healthy franchise management.
  • Provide actionable commercial input to the product creation process and ensure necessary product ranges to drive innovation and awareness with consumer and achieve financial aspiration.
  • Drive seasonal and yearly go to market and financial planning while also supporting BU strategic plans and initiatives
  • Drive range planning and merchandising direction, and go to market strategy e.g. range segmentation, etc as well as financial forecasting
  • Develop category seasonal/yearly plans and forecasts; identify and escalate any risks.




  • Build product launch plans to deliver long-term franchise health/commercialization.
  • Drive satisfactory delivery of impactful sell-in and sell-out strategies and tools to markets/channels
  • Support delivery of the required content/brand and strategic objectives on-time-in-full at key milestones, e.g Handover, Go Market Final Check, etc.
  • Identify process issues and support process improvement activities




  • Serve as thought partner to designated markets/channels in building category business plans and landing key brand/category priorities
  • Collaborate with and support markets/channels to set and reach financial targets and KPI's
  • Evaluate the markets/channels to ensure proper implementation of go to market strategies and mitigation of excess stock
  • Regularly analyze and share business relevant information between global and markets




  • Support creation and updates of cross category strategic business plan to enable financial success through 2025 and beyond
  • Participate in cross-functional and specific category projects
  • Lead and support ad hoc work streams and projects as related to CTC area of business
  • Support horizontal brand initiatives as appropriate


Key Relationships:


  • Markets / channels
  • Product Marketing
  • Brand Communications
  • Culture Marketing/Sports Marketing
  • CTC x-functional
  • Finance
  • Planning
  • Business Intelligence
  • HR




  • Strong business acumen within business planning, finance, merchandising, and/or product knowledge
  • Detailed knowledge of fashion, sneakers, and popular culture
  • Strong merchandising, go to market, and forecasting background
  • Innovative and resilient mindset
  • Data-led and consumer obsessed
  • Collaborative, team-first mindset
  • Strong organization, presentation, and communication skills
  • Analysis and problem solving
  • IT skills:        

Outlook: Advanced

Word: Advanced

Excel: Advanced

PowerPoint: Advanced

Requisite Education and Experience / Minimum Qualifications:


  • University degree or equivalent education/experience
  • 3-5 years relevant experience preferred
  • Management experience preferred