Job Description
Specialist, Digital Communications
Full-time
Tysons, VA
Summary: The National Automobile Dealers Association (NADA), one of the nation's largest, most respected and influential trade associations, is seeking a creative and highly motivated candidate to support NADA’s digital team with social media, marketing, website maintenance and overall digital strategy. This entry-level role requires your eye for detail and commitment to quality to successfully promote NADA's voice across multiple social media platforms.
Essential Functions:
- Draft and publish daily content across all primary social media platforms, including Facebook, Twitter, LinkedIn and Instagram.
- Support paid digital marketing efforts across a variety of social media and digital ad-serve platforms.
- Provide regular analytics reporting on website activity, paid marketing and other online messaging.
- Write concise and effective communications, for both internal and external audiences, to further policy and business objectives.
- Support the web team by posting/updating content on websites and digital advocacy platforms.
- Help build and implement strategy to grow outreach and effectiveness of the NADA blog, NADA newsletters and NADA social media messaging.
- Manage an organization-wide editorial calendar.
Non-Essential Functions:
- Participate in meetings and events to stay current on communication strategies to ensure NADA's message and approach remain fresh and relevant.
- Other job duties, as assigned.
Qualifications: Education and Work Experience
Bachelor’s degree required. Education or work experience in communications and/or public policy related fields is preferred. Must have strong writing skills. Must be detail -oriented with ability to prioritize and execute multiple tasks while meeting deadlines. Excellent interpersonal and verbal communication skills are essential. Must be able to demonstrate a well-versed knowledge of digital tools and tactics relating to effective online communications and advocacy. Experience with Google Analytics, Facebook Business Manager, Phone2Action, Instagram Marketing, LinkedIn Ads, Act-On, Meltwater, Twitter Ads, WordPress, Drupal and other similar digital platforms and tools is desired. Ability to work in an open-space environment.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee will occasionally be required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell.
- The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
- The employee must have the ability to travel 10%.