Manager, Sonic Brand Communications

This position provides brand-specific communications support for the Sonic brand, including but not limited to serving as a strategic communications advisor for the brand leadership team and serving as a communications liaison for the brand with shared services. This position also leads content development for large-scale brand conferences and conventions, as well as town halls and other brand meetings.

Ideal candidate works well in a fast-paced environment, has strong writing skills and ability to capture the brand voice, has had direct experience supporting executive leadership, and can provide strategic communications guidance to cross-functional teams. This position directly supports the Sonic team but also has exposure to Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, and Jimmy John’s and is part of a shared services communications team.

This position is based at the Atlanta Global Support Center.

RESPONSIBILITIES

• Prepare content for brand internal stakeholders including leadership, team members, franchisees, and suppliers in support of business objectives and brand culture.
• Develop overarching content and communication plans.
• Coordinate logistics and prepare content for brand meetings and events including franchisee advisory council meetings, conferences, and conventions.
• Lead content creation for internal and franchisee meetings.
• Amplify Sonic news and initiatives internally in partnership with Enterprise Comms.
• Externally amplify Sonic news and initiatives related to the business in partnership with Corporate Comms.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• 4-year degree required.
• Preferred 5-10 years of internal communications or public relations experience in a corporate or agency environment.

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

• Skilled and versatile writer in various formats, including speechwriting, memos, talking points, presentations, communications plans, and newsletters.
• Ability to work well independently and as a member of a team.
• Excellent editing, research, and proofreading skills, including familiarity with AP style.
• Ability to work on multiple tasks simultaneously and meet time-critical deadlines.
• Effective project management skills.
• Proactive, can-do attitude.
• Ability to work effectively in a fast-paced environment.
• Comfortable working with employees within all levels of the organization, including members of the Leadership Team, offering guidance on decisions that impact communications strategy.
• Proficiency using MS Office suite including Outlook, Word, Excel and PowerPoint.
• Responsive to and anticipates the needs of clients and internal team members.
• Hospitality or retail experience is a plus.
• Design experience is a plus.
• Ability to conduct oneself in a professional, respectful and appropriate manner at all times with the highest integrity.

At SONIC, we encourage and attract wildly creative people. Bold, unique personalities whose passion for what they do shows in the food, the experience, and the culture of our brand. Sound like you? Join us as we deliver delightful and delicious moments to our guests!

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.