US Head of Campaigns

$70,000.00/yr - $80,000.00/yr

Job Title: US Head of Campaigns

Department: Campaigns

Reviewing Manager: US Director

Job Type: Permanent; Full-time; Exempt

Location: Remote within continental United States

Salary: $70,000-80,000 annually

Closing Date: February 29, 2024

Background:

Compassion in World Farming was founded in 1967 by a British farmer who became horrified by the development of modern, intensive factory farming. We have since become the leading farm animal welfare charity and today we campaign peacefully to end all factory farming practices. In 2014 we established Compassion in World Farming Inc, our US branch.

The case around the need to change the way we eat, improve our health, tackle climate change and reverse biodiversity loss is compelling, and awareness is increasing all the time. To help us meet these challenges and to realize the massive opportunities that are out there, we are looking to recruit a Head of Campaigns to help lead the call for change across the US. They must be an ambitious and passionate leader, who shares our vision of a world where all factory farms are eliminated.

Requirements

PRIMARY RESPONSIBILITIES

Essential duties and responsibilities include the following: Other duties may be assigned.

Lead public campaigns to drive change for farmed animals 40%

Strategic overview of US campaigns activities and plans, including detailed knowledge of the roll out of Global campaigns over the short, medium, and long term.

Develop new and inspiring public campaigns for Animal-Sourced Foods reduction and a moratorium on US factory farming.

Support the development of a UN mission for CIWF in NYC—led by our International Affairs department.

Ensure that Compassion’s campaigns engage and influence public opinion, as well as those who shape, make or fund public policy relating to farmed animal welfare.

Monitor and evaluate US campaigns work by tracking digital engagement metrics to ensure effectiveness and efficiency.

Work in collaboration with the Food Business Team to identify and develop public campaigning opportunities that drive corporate animal welfare improvements.

Work in coalition with other NGOs active in transformative farmed animal welfare.

Raise awareness and profile of Compassion USA 40%

Grow recognition of Compassion USA’s work, and the work of our global organization, through traditional press outreach and other external media opportunities. Overall responsibility for driving media activity and results, including press, TV, radio, social media, campaign stunts, and web news content.

Grow and engage the US supporter base through regular communication and opportunities for empowerment via email alerts, social media, website, and other digital tools.

Sign-off (or delegate) all public facing media materials including messaging, media releases, quotes, social media videos, etc.

Represent CIWF USA as appropriate in both strategic and high-profile forums.

Act as a media spokesperson where required.

Ensure that the Compassion brand and identity are in line with global standards and protocols across all our communications channels.

Line Management and Support 15%

Manage the US Campaigns Team to ensure performance objectives are met.

Coach and develop individuals in the team to increase their skills and experience.

Ensure the US lobbying work is aligned with and in support of the global advocacy program.

Work in collaboration with Global Headquarters in the UK 5%

Develop excellent relationships between the USA team and the functional teams at HQ, with strong communications and ways of working.

Develop appropriate campaign objectives for the USA team in support of the Global strategy, and proactively seek opportunities to collaborate with the global organization on campaigns, communications, branding and fundraising.

Work in collaboration with the Global Fundraising Team to engage supporters and donors in support of US fundraising goals.

Additional Tasks:

To assist with other departmental duties where necessary, as listed below:

As part of your employment, you may be required to travel anywhere within the world in order to carry out the duties of your employment.

Due to the nature of the role, there may be a requirement to carry out some work out of office hours. This work is to be arranged in accordance with procedures.

Take due and reasonable care of oneself and others in respect of Health & Safety at Work

Act in accordance with the principles of Compassion in World Farming’s Ethical Policy

In all work activities, comply with data protection legislation and Compassion in World Farming’s requirements for the protection of personal information and the privacy of individuals.

Provide formal and informal training at the request of your line manager, senior manager, or a director, on your areas of expertise, to other members of staff, work experience students, trustees etc.

Actively support the promotion and delivery and embedding of equality, inclusion, and diversity.

The job description is not exhaustive, and you may be asked to carry out additional tasks which are appropriate to your job role, as required by your line manager.

Highly Desirable

• Proven Ability, Qualifications & Training Demonstrable experience in a senior campaigning, communications or policy role. Strong strategic capacity. Effective team leadership. Experience advising senior management and CEO. Creating increased public awareness using digital campaigning tools. Creating campaign messaging and shaping complex ideas for public consumption. Track record of creating change through public campaigning. Experience working within or leading a coalition. Track record of working on animal welfare, food, or farming issues. Background in policy or social change
• Skills, Knowledge & Attributes Excellent communication skills. Ability to develop and implement campaign strategies. Familiarity with the political/lobbying mechanisms in the USA. Ability to manage budgets. Capacity to work within a team to deliver organizational strategies. Good relationship-building skills. Strong leadership skills. Digital campaigning expertise. Good web development and marketing skills. Proven ability to manage concurrent projects simultaneously. Sensitivity to international social, cultural, and legal issues. Experience being a media spokesperson
• 
  

Benefits

Benefits Package

Compassion in World Farming provides one of the strongest benefits packages in the animal protection movement, which includes:

• A comprehensive, nationwide health insurance plan that covers individuals, spouses, and families, with CIWF covering 70% of basic plan costs
• 20+ vacation days plus a winter holiday closure period to equal 25 days per year
• Nine federal holidays and two additional floating holidays
• Four weeks of sick leave
• Paid parental leave, comprised of 12 weeks paid and an additional 12 weeks unpaid
• A 403b retirement plan with a 2% employer base contribution
• A remote work environment with flexible schedules
• Monthly phone/internet stipend
• Professional development opportunities
• A welcoming and collaborative culture in a global organization spanning nine countries
• 
  

Compassion in World Farming is an equal opportunity employer, and supports the facilitation of diversity, representation, and inclusivity within the animal protection movement. Compassion does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring, and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients. Applications from members of underrepresented groups are encouraged.