Public Affairs Representative I/II

San Diego County Water Authority
Kearny Mesa, San Diego, CA, USA
Posted 

Job Description

The Organization



JOIN THE SAN DIEGO COUNTY WATER AUTHORITY!
We welcome veteran or transitioning military to apply

The San Diego County Water Authority is an independent public agency that serves as San Diego County's regional water wholesaler. The mission of the Water Authority is to provide a safe and reliable water supply to its 23 member agencies serving the region's $268 billion economy and 3.3 million residents.

The Water Authority is executing a long-term strategy to diversify the region's supplies, make major investments in the region's water delivery and storage system, and improve water use efficiency. Through dynamic leadership, thoughtful planning, and prudent fiscal policies, the Water Authority is cost effectively managing the region's water portfolio, while continuing to diversify supplies to enhance current and future reliability.

The Public Affairs Department

The Public Affairs (PA) Department establishes, fosters, and strengthens relations with business and civic organizations, community leaders, school-age children, members of the news media, and the general public to build and sustain support for Water Authority programs and initiatives. The department employs a range of tactics to communicate the Water Authority's priorities and messages. The department also implements regional programs to support member agency efforts to communicate the value of water, water-efficient practices and smart investments in regional infrastructure.

The department is also responsible for coordinating outreach on Water Authority Capital Improvement projects and promoting the Small Contractor Outreach and Opportunities Program.

The Ideal Candidate
The Public Affairs Representative I/II will play a major role in managing the Water Authority's digital presence including websites, social media, and email, ensuring the channels are maintained, updated and evaluated for effectiveness and efficiency. The attributes of a successful candidate include excellent organizational and planning skills, ability to meet deadlines and maintain quality control, perform in high-pressure situations, adapt to changing circumstances and have a positive attitude. Excellent digital communications skills are required, including experience with developing, producing, and editing visual and written content for electronic media. Strong video production skills are required. Experience with writing and editing material in a journalistic style is desirable. Strong proofreading and editing skills are required. Print and digital graphic design experience, bilingual abilities and/or experience coordinating translations are desirable.

The ideal candidate will possess knowledge of basic content management software, video production tools, and/or email marketing platforms, word processing and social media applications including the ability to analyze the effectiveness of these tools. Knowledge of database and/or spreadsheet applications is preferred. The ideal candidate will be expected to:
  • Create and write website content; update content and format website as needed.
  • Create and post social media messages on behalf of the Water Authority.
  • Craft, execute and analyze social media and email campaigns.
  • Measure results and impact of websites, social media, and email, outreach and other activities; prepare reports on results and outcomes; analyze and make recommendations to improve performance as needed.
  • Assist with planning and execution of events and activities; including seminars, panel discussions, webinars and news conferences.
  • Have experience with SharePoint, Drupal, WordPress and/or other content management systems and web design programs.
  • Have experience with Google Analytics, or similar web traffic measurement platforms.
  • Have experience with Animoto, YouTube, Canva, Premiere Pro, or other video editing software.
  • Have experience with Microsoft Office, including Word, Excel, and PowerPoint.
  • Have experience with Adobe Creative Cloud, including InDesign, highly desirable.

The Position

Salary Information
Public Affairs Representative I: $40.46 - $54.42 hourly ($84,160.96 - $113,187.36 annually)
Public Affairs Representative II: $44.66 - $60.07 hourly ($92,899.04 - $124,937.28 annually)
The position may be filled at either level, depending on candidate qualifications.

The Public Affairs Representative I/II performs a variety of professional and administrative Public Affairs activities in one or more of four specialized areas within the Public Affairs Representative class: 1) community relations and Capital Improvement Program outreach; 2) media relations and coordination; 3) website and social media management; and 4) graphic services. This includes supporting other departments and serving as liaison and spokesperson between the Water Authority and its designated audiences in the above areas; writing reports and making oral and PowerPoint presentations; producing and editing communication materials such as news releases, fact sheets, videos, PowerPoint presentations, graphics, and other types of materials; interacting with executives and the board of directors; representing the Water Authority in meetings with public officials and agencies, business, industry and community leaders, and members of the media; conducting sensitive outreach with stakeholders impacted by the construction and operation of Water Authority facilities; managing professional services contracts; coordinating special events; managing website, social media and graphic services; and performs related duties as assigned.

Distinguishing Characteristics
Public Affairs Representative I is the entry-level class in the Water Authority's professional Public Affairs Representative series. Public Affairs Representative II is distinguished from a Public Affairs Representative I in that the latter does not manage contracts or consultants and the Public Affairs Representative II has demonstrated greater responsibility and advanced proficiencies in a minimum of two of the five specialized areas of Public Affairs.
Public Affairs Representative II is the skilled, journey-level classification in the professional Public Affairs Representative series. Public Affairs Representative II is alternately staffed with Public Affairs Representative I, which is the entry-level classification in the series. Public Affairs Representative II is distinguished from Public Affairs Representative I in that the former manages contracts and consultants and has demonstrated greater responsibilities and advanced proficiencies in at least two of the specialized areas in the class.

Representative Duties
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the class.

  • Work with Public Affairs team to understand objectives and build tactics to meet those objectives using targeted digital communications
  • Ensure website, email, social, and other digital content is engaging, effective and builds brand reputation.
  • Produce video content for social, website, and other channels.
  • Develop, maintain, and post items to the Water Authority's internet and intranet websites, including new website pages, meeting agendas for the board of directors, directors' biographies, environmental and planning documents and collateral materials.
  • Maintain website analytics, metrics and make recommendations to improve user experience
  • Make recommendations to optimize site for mobile
  • Ensure high quality graphic standards and brand consistency
  • Stay up-to-date on emerging technologies and website design best practices
  • Plan, develop, and implement email campaigns for target audiences
  • Monitor the performance of ongoing emails to identify areas of improvement and draw conclusions that help optimize future campaigns
  • Collaborate with content creators to ensure the design and the layout of emails align with the brand image and guidelines
  • Maintain a database of potential leads and segregate contacts into different mailing lists
  • Monitor, track, and report campaign progress via automated tools, such as Quorum
  • Manage Water Authority social media accounts. Generate, edit, publish, and share daily content (original text, video, images, photos, graphics) that build meaningful connections with target audiences.
  • Assist in building and executing social media strategy through competitive research, benchmarking, messaging, and audience identification.
  • Manages the social media budget, promotions and campaigns.
  • Create and manage social media calendar, including identifying annual micro-campaigns
  • Continuously improve by capturing and analyzing social media and website metrics and best practices.
  • Supports other Public Affairs positions, as appropriate; strategizes and collaborates with others in the department and throughout the organization on implementation of Web 2.0 and social networking strategies
For further details regarding the duties, responsibilities, and qualification guidelines, please click on the following link: Public Affairs Representative I / Public Affairs Representative II

Optional Hybrid Work Schedule:
The Water Authority has embraced a hybrid work schedule to offer employees flexibility and work-life balance. An option to telework up to 3 days per week and work onsite 2 days per week is available for this position. Employees authorized to telework must be able to report to Water Authority facilities as needed, depending on the operational needs of the department and/or area of assignment. Additionally, employees assigned to work at the Kearny Mesa office work a 9/80 schedule, where the entire facility is closed every other Friday.

Qualification Guidelines

The qualification guidelines generally describe the knowledge and ability required to enter the job in order to successfully perform the assigned duties. Any combination of experience and training that would provide the required knowledge, skills and abilities will be considered.

Public Affairs Representative I

A Bachelor's degree from an accredited college or university with major course work in public relations, public affairs, journalism, communications, public administration or a related field, supplemented by two years of progressively responsible professional experience in the public affairs specialty areas of government, community relations and CIP outreach, media relations, web site management, and graphic services similar to those administered by the Water Authority.
Public Affairs Representative II
A Bachelor's degree from an accredited college or university with major course work in public relations, public affairs, journalism, communications, public administration or a closely related field supplemented by four years of progressively responsible professional experience in the public affairs specialty areas of government, community relations and CIP outreach, media relations, social media and new media communications, web site management, and graphic services similar to those administered by the Water Authority. This includes responsibility for writing, editing, making oral and PowerPoint presentations, interacting with the public on sensitive matters, planning special events, website and graphic services training or experience, or an equivalent combination thereof for the following areas:
Media Relations and Coordination:
A thorough understanding of all aspects of media relations, social media and multimedia production; possess existing relationships with media executives, editors and reporters and ability to expand on those relationships; knowledge of AP Style; experience with serving as spokesperson for an organization, writing news releases, managing new media and social media channels, managing or producing videos and multimedia content, and organizing news conferences. Possess strong oral and written communications skills. Possess current knowledge of effectively using Web 2.0 technologies, including video for the web. Experience working with a web content management system. Experience using web multimedia and photo/video editing programs. Understanding of HTML, CSS, Web, Drupal, or other scripting language is desirable.

Website and Social Media Management:
A thorough understanding of web site intranet and internet management, Web 2.0 and social media platforms. Experience with website file management, HTML programming, Dreamweaver web editing or other web editing software, file transfer protocol (FTP), Paintshop Pro 7 or PhotoShop image editing, digital image management, cascading style sheets, and basic Javascript programming. Strong oral and written communications skills. Understanding of HTML, CSS, Web, Drupal, or other scripting language is desirable.

Community Relations and CIP Outreach:
Community Relations - A thorough understanding of community relations techniques through training and experience or a combination thereof; possess an existing network of relationships with business, industry and community leaders and ability to expand on those relationships; experience serving as a spokesperson for an organization, coordinating speakers bureau, and event planning. Strong personal, oral and written communications skills.

Capital Improvement Program Outreach - A thorough understanding of community relations techniques through training and experience or a combination thereof; experience with outreach in areas dealing with construction or other sensitive community issues that require patience, logic, and negotiating skills. Strong personal, oral and written communications skills and event planning.

License and Certifications
A valid California driver's license and the ability to maintain insurability under the Water Authority's Vehicle Insurance Policy.

Application Procedure

To be considered for this position, please submit an employment application and supplemental questionnaire by Sunday, June 9, 2024 at 11:59 p.m. Resumes will not be accepted in lieu of a completed application and supplemental questionnaire.

All applications and supplemental questionnaires will be evaluated in relation to the criteria outlined in this job announcement. The selection process may consist of an appraisal interview, writing exercise, and/or other appropriate screening devices.

To ensure timely and successful navigation, please consider applying early if you are new to the governmentjobs.com application system. For technical assistance with the online application system, please review the Government Jobs online application guide, or contact their toll-free applicant support line at (855) 524-5627. If you have questions regarding the position, please contact Patricia Duran, Human Resources Analyst, at (858) 522-6663.

The San Diego County Water Authority is an Equal Opportunity Employer and does not discriminate against any person on the basis of race, color, religion, sex (including pregnancy status), gender, gender identity and/or expression, sexual orientation, marital status, age, genetic information, mental or physical disability (whether perceived or actual), ancestry, military or veteran status, citizenship status, medical condition, and/or national origin.

The San Diego County Water Authority welcomes veterans or transitioning military. If you have questions whether your Military Occupational Specialties or rating qualifies you for a job opening, please visit
TIPS & RESOURCES FOR VETERANS APPLYING FOR JOBS IN WATER, on the Water Authority’s regional workforce development website, SanDiegoWaterWorks.org.

Should you have any questions
regarding the recruitment process or require accommodations pursuant to the Americans with Disabilities Act, please contact Patricia Duran, Human Resources Analyst, at (858) 522-6663.


Health Insurance: The Water Authority maintains three employee health plan options, inclusive of dental and vision. Currently, the "basic" plan is the Kaiser HMO plan and the "premium" plans are the Aetna HMO and PPO Healthcare plans. All medical plans feature a chiropractic benefit. Employees and eligible dependents are covered through Delta Dental Premier for dental services, and Aetna EyeMed for vision services. Employees pay 50% of the cost that exceeds the "basic" medical plan family coverage premium (which is paid 100% by the Water Authority). All health benefits are effective on the first of the month following date of hire. Employees who waive Water Authority medical, dental, and vision benefits receive $41.66 per month, deposited into a Flexible Spending Account and $42.33 per month deposited into the deferred compensation plan.

Retirement: All regular Water Authority employees are members of the California Public Employees' Retirement System (CalPERS). Employees are enrolled in one of the following retirement formulas based on date of hire. Additional benefits are provided in accordance with the Water Authority's CalPERS contract.

Classic (Hired on or before December 31, 2012)
  • 2.5% @ 55
  • 8.0% Employee Contribution
  • 1 Year Final Compensation Period
New Members (Hired on or after January 1, 2013)
  • 2% @ 62
  • 6.75 % Employee Contribution
  • 3 Year Final Compensation Period

  • Membership Category - CalPERS will identify each new member as either a "Classic" or a "New" member of the system based on the prior work history of the individual.

Classic Member: New employees who are current members of CalPERS or an agency with CalPERS' reciprocity, or who have less than a six month break in service between employment in a CalPERS (or reciprocal) agency and employment with the Water Authority will be enrolled in the 2.5% @ 55 benefit formula and contribute 8% of salary to CalPERS. CalPERS contract provisions for "Classic" members include:
  • Employer-Paid Member Contribution (EPMC): The Water Authority pays 7% of the employee's share of retirement contributions to CalPERS and the value of the 7% member contribution is reported to CalPERS as additional compensation.
  • Military Service Credit as Public Service.
  • Annual Cost-of-Living Allowance (Maximum 3%).
  • Pre-Retirement Optional Settlement 2W Death Benefit.

New Members: As defined by the California Public Employees' Pension Reform Act of 2013 (PEPRA), "New Members" have never been a member of any California public retirement system, were hired by a CalPERS agency after January 1, 2013, moved between public retirement systems lacking reciprocity, or moved between employers in the same public retirement system with a break in service of more than six months. New members are enrolled in the 2% @ 62 benefit formula and contribute 6.75% of salary to CalPERS. CalPERS contract provisions for "New Members" include:
  • Military Service Credit as Public Service.
  • Annual Cost-of-Living Allowance (Maximum 3%).
  • Pre-Retirement Optional Settlement 2W Death Benefit.

The Public Employees' Pension Reform Act of 2013 has set compensation limits for "Classic members" and "New members" for retirement calculations. These limitations have been placed on the reportable annual earnings each calendar year and are adjusted on an annual basis.

Social Security / Medicare: Employees are covered under the provisions of Federal Social Security (OASDI) and Medicare Hospital Insurance (HI). The total employee contribution is 7.65% of salary. Employees of the Water Authority do not pay into State Disability Insurance (SDI).

Merit Review Schedule: Probationary employees (new hires and promotions) will be considered for a merit increase at their six-month review date. Regular employees will receive a performance evaluation and consideration for a merit increase at their one year anniversary date and annually thereafter.

Alternative Work Week: Employees assigned to work at the Kearny Mesa location will work a 9/80 schedule, where the entire facility is closed every other Friday. Employees assigned to the Escondido location will work either a 4/10 schedule, with every Friday off, or 9/80 schedule, depending on the position. Individual work schedules are developed on a departmental basis to assure that appropriate staff is available to perform needed work and must be selected from available options outlined in the attendance policy.

Hybrid Work Schedule Option: The Water Authority has embraced a hybrid work schedule to offer employees flexibility and work-life balance. An option to telework up to 3 days per week and work onsite 2 days per week is available for employees in eligible positions.

Vacation: Water Authority employees accrue 96 hours of paid vacation leave per year. Accruals increase based on time in service with the Water Authority.

Sick Leave: Water Authority employees accrue 96 hours of paid sick leave per year.

Holidays: The Water Authority observes 13 paid holidays each year, including two (2) eight-hour floating holidays. Employees hired after July 1, but before September 9, will receive full holiday credit for both floating holidays. Employees hired on or after September 10, but prior to February 12, will receive full credit for one (1) floating holiday. Employees hired after February 13, and prior to June 30, will not receive credit for either floating holiday in the fiscal year.

Life Insurance: The Water Authority provides Basic Term Life and Personal Accident insurance coverage in the amount of $50,000. The Water Authority also provides dependent spouse coverage in the amount of $5,000, and dependent child coverage in the amount of $2,000.

Long Term Disability Insurance: The Water Authority provides a long-term disability insurance benefit of up to 66.67% of monthly covered earnings to a maximum of $7,400 per month. Benefits begin on the 61st day of absence due to illness or injury.

Cell Phone: Employees meeting certain criteria may be eligible for a monthly cell phone / data plan allowance.

Tuition Reimbursement: The Water Authority may reimburse the actual cost paid for tuition up to a maximum of $3,000 per fiscal year. Tuition costs of $3,001 - $4,500 may be reimbursed at 50% per fiscal year.

National University: Water Authority employees are eligible for 25% discount in tuition. Water Authority employees’ spouse/ partner/dependents are also eligible for 10% discount in tuition.

Wellness Center: Employees have access to an on-site fitness facility at no cost. Employees also have the opportunity to participate in the Water Authority's Wellness Program by attending sponsored, on-site wellness training and screening sessions.

Employee Assistance Program: Employees have access to no-cost confidential, third-party personal counseling, financial and legal advice, and more. This benefit is available to employees and members of their household.

Additional Voluntary Benefits (Employee is responsible for the entire cost of the premium if they chose to elect coverage):

Flexible Spending Account – Employees may contribute pre-tax earnings into a flexible spending account for health ($2,750 maximum) and dependent care expenses ($5,000 maximum).

Deferred Compensation Plan – The Water Authority's Deferred Compensation Plan is provided by TIAA-CREF and allows for pre- and post-tax deferrals. Beginning July 1, 2023, employees' receive an employer match up to $250 to the 457 deferred compensation plan in calendar years 2023, 2024, and 2025. The employer match will be contributed on a dollar-for-dollar basis until the $250 maximum is met in the calendar year.

Short-Term Disability – This voluntary insurance plan pays a benefit up to 60% of your weekly covered earnings – to a maximum of $1,728 per week. Before collecting benefits, employees must satisfy the elimination period following the date of disability (0 days for accident, 3 days for sickness of continuous disability). The Water Authority does not contract with California's Employment Development Department (EDD) for State Disability Insurance benefits.

Long-Term Care Insurance – This voluntary insurance program is available to employees and covers the cost of extended health care for yourself, as well as your spouse or qualified domestic partner.

Group Legal Insurance – This voluntary insurance plan offers a variety of legal services including revocable and irrevocable trusts, estate planning, family law, consumer protection, and traffic ticket defense. It is designed to help employees plan for, prevent, and resolve a wide range of legal issues – saving time and potentially thousands of dollars in legal fees.

Critical Illness Insurance – This voluntary insurance plan pays a lump sum upon initial occurrence of a heart attack, stroke, cancer, or other serious illness. The payment can be used to cover related expenses, medical or otherwise.

Voluntary Life and Personal Accident Insurance – Employees may purchase voluntary life and personal accident insurance up to 5 times annual salary (maximum of $500,000). You may also purchase additional life and/or personal accident insurance for spouse/domestic partner and/or children.

Employees' Association – Employees have the option to join the Employees' Association. Events and reduced ticket prices offered to employees through this association include the annual picnic, annual holiday party, sporting events, movie tickets, and much more.

This benefit summary is intended to provide an easy way for current and prospective employees to access fringe benefit information, including voluntary options. This summary is intended to be accurate, but it is not an official plan document, and has no legal or binding effect as an expressed or implied contract, or otherwise, and does not alter or amend any provision of the Compensation Plan, Memoranda of Understanding, Human Resources Policies and Procedures Manual, Administrative Code, retirement contract, insurance policy contract, or any other official document of the Water Authority. All insurance benefits described in the summary are subject to the terms and limitations of the Water Authority's insurance contracts with individual insurance providers.

Should you have any questions pertaining to information in this summary, please contact the Human Resources Division at (858) 522-6660.