National Grassroots Manager, Digital

The National Grassroots Manager, Digital will be responsible for strategic planning, execution, implementation and reporting for our online advocate networks, including Voices for Healthy Kids and the National Collaborative for Infants & Toddlers. Emphasis will be on growing diverse networks that are representative of community and support equitable policy priorities in the places experiencing the greatest barriers to health and wellness. In addition, this role will provide coaching and technical assistance to aligned state and local campaigns to maximize their impact. Additional responsibilities include developing relationships with internal, partner organizational and community advocates to increase alignment and maximize impact of grassroots campaigns and improve advocacy outcomes.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

• Establishes, implements and reports on strategic plans for effective grassroots programs grounded in equity to support Voices for Healthy Kids and the National Collaborative for Infants and Toddlers.
• Recruits, engages and retains an inclusive grassroots constituency that reflects the racial and ethnic diversity of those most impacted by the issues we are working to solve.
• Provides strategic and technical assistance to tribal, state and local campaigns through one-on-one coaching, developing tools regarding effective online and offline grassroots advocacy, and developing and implementing training.
• Promotes and demonstrates effective collaboration with AHA’s cross organization advocacy team including state, local, and federal grassroot teams, as well as technical support staff, to achieve joint advocacy objectives.
• Attends and participates in all relevant external meetings throughout the year, including site visits, in person staff meetings, annual summit, conferences, as appropriate
• Cultivates relationships with philanthropic organizations, public health coalitions, and other community leaders to help advance Voices for Healthy Kids and National Collaborative for Infants & Toddler priorities and support and advise our approach to technical assistance for state and local campaign. Focus on organizations related to our core issues and organizations supporting African American/Black, Latino and Native communities, people with low income and rural populations.
• Manages relationships with various vendors and consultants
• Understands the changing nature of grassroots advocacy and consistently brings innovative and proven tactics to fruition for Voices for Healthy Kids and the campaigns we support.
• Works closely with Voices for Healthy Kids team members to optimize communications strategies including websites and social media networks in support of our issues.

• Bachelor's Degree or equivalent work experience in Public Health, Public Affairs, Grassroots Advocacy or related area.
• Three (3) years of experience with community or digital organizing for advocacy.
• Demonstrated proficiency in equity, including experience and interest in understanding the social determinants of health and a dedication to advancing equity in communities.
• Prior online advocacy campaign experience, including strategic planning and execution including the needed technical skill set.
• Voices for Healthy Kids believes that lived experience is essential to community led policy change work. We define lived experience as first-hand involvement and knowledge of the social issues that impact a given community. Direct personal experience with building equity is prioritized criteria for determining ideal candidates.
• Excellent written and oral communications skills, with an emphasis on digital/web-based writing experience.
• Able to mentor on effective online and offline strategies that build power.
• Able to build content for the web with basic CMS tools.
• Experience with web-based grassroots tools.
• Experience with metrics for online organizing and best practices.
• Must be able to travel overnight approx. 15% of the time.

Here are some of the preferred skills we are looking for:

• General knowledge of federal, state and local legislative and regulatory processes.
• Experience with public health or prenatal to three policy issues.
• Comfort working remotely and engaging grassroots online.
• Proficient in Adobe Photoshop, InDesign and Microsoft Office Suite.
• Strong team player with great customer service skills
• Proficiency in second language

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• 
  Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

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