Marketing and Government Relations Manager

Job Description:

• Marketing Responsibilities:
  • Develop and execute strategic marketing plans aligned with EmergyCare's business objectives.
  • Maintain consistent communication with stakeholders, including members, donors, volunteers, and the public.
  • Lead brand strategy development and oversee creative campaigns to enhance brand awareness.
  • Create and distribute compelling content across various channels, including digital, print, and social media.
  • Manage digital marketing efforts, including social media, blogs, and podcasts, and measure campaign performance.
  • Serve as the organization's media buyer and handle public relations activities, including press releases and media relations.
• Government Relations Responsibilities:
  • Develop and implement a proactive government relations strategy to advocate for EmergyCare's legislative and policy goals.
  • Cultivate and enhance relationships with elected officials, governmental agencies, and advocacy groups.
  • Monitor legislative activities, analyze potential impacts on EmergyCare, and advise leadership accordingly.
  • Strategically advance organizational policy positions through effective communication and advocacy efforts.
  • Plan and coordinate events and initiatives to support government relations objectives, such as town halls and meetings.
  • Prepare and present materials articulating EmergyCare's positions to legislators and stakeholders.

Represent EmergyCare at industry associations and stakeholder meetings to promote organizational priorities.

Job Requirements:

• Education/Experience:
  • Bachelors degree in business, Political Science, Communications, or a related field.
  • Minimum of five years of relevant experience in marketing, public relations, or government affairs.
  • Strong written, verbal, and interpersonal communication skills, with the ability to present ideas effectively.
  • Proficiency in graphic design, presentation software, and Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
  • Experience managing marketing budgets, analyzing ROI, and utilizing data-driven insights.
  • Excellent project management skills and ability to thrive in a fast-paced, collaborative environment.
  • Knowledge of marketing practices, advertising, market research methodologies, and digital media trends.
  • Understanding of political processes, government relations, and policy advocacy.
• Skills:
  • Proven ability to influence policy decisions and represent organizational interests effectively.
  • Strong organizational and time management skills to coordinate and execute marketing initiatives and government relations activities.
  • Analytical mindset and problem-solving abilities to develop strategies that drive demand for EmergyCare's services.

Additional Details:

• Drug-Free Workplace
• Equal Opportunity Employer - M/F/Disabled/Vet

This position demands a strategic thinker who can blend marketing expertise with political savvy to enhance EmergyCare's visibility and advocacy efforts effectively.