Director of Media Planning

United States
Posted on  

Job Description

We’re looking for an ambitious candidate who is comfortable running large-scale digital paid media programs in social media, search, and programmatic advertising platforms to join DSPolitical’s Media Planning team as a Director of Media Planning! You will support the conception, execution, and management of digital paid media campaigns across our largest partners.

Who Are We?

DSPolitical pioneers the best integration of data and technology to persuade audiences and deliver wins for Democratic and progressive candidates, causes, and issues with the most efficient and effective digital advertising campaigns in politics and issue advocacy. 

As a digital media agency, DSPolitical doesn’t just offer solutions -- we create them. Our award-winning team works hand-in-hand to develop and deploy leading-edge solutions, uniquely crafted to reach the audiences our clients need to be successful in both the public affairs and political arenas.

DSPolitical works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences. 

DSPolitical is an equal-opportunity employer. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status, and all backgrounds.

DSPolitical job offers are contingent on the results of a background check.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

  • Working with some of the firm’s largest clients, implementing 7 and 8-figure media buys for high-profile public affairs accounts, sometimes working directly with end clients, and other times interfacing with advertising agencies.
  • Full service media planning across premium channels such as YouTube and Hulu, social channels such as Facebook and Instagram, and DSPolitical’s core programmatic offerings.
  • Working with clients to design and implement in-field randomized control trials designed to measure the efficacy of digital advertising tactics and strategies.
  • Staying up to date with industry trends relating to the largest players in advertising technology, shifting media allocations as necessary.
  • Working with the client services and business development departments to develop media plans and strategy for new and existing clients.
  • Interfacing with clients to understand polling targets, what audiences are well covered with traditional media (e.g. TV, radio, mail), and what audiences need digital treatment.
  • Acting as senior-level point of contact with selected clients and vendors.
  • Attracting, retaining, and improving media buying and planning talent through effective management, mentorship, and training.
  • Working efficiently across numerous clients through effective communication, project management, and creative problem-solving.
  • Providing oversight and recommendations for optimization of paid media campaigns across multiple advertising channels.
  • Creating and managing internal team documentation and processes, training the team on media buying processes and best practices, and working towards continuous process improvement.

Minimum Qualifications & Skill Requirements:

  • 5+ years of relevant work experience.
  • Experience managing digital paid media strategy, planning on seven-figure electoral and/or public affairs campaigns, and coordinating with non-digital paid media programs.
  • Hands-on experience with search, social, and programmatic buying platforms including not limited to: Facebook Ads, Google Adwords and at least one major demand side platform.
  • Passion for planning and managing digital advertising campaigns and who thrives in fast-paced environments.
  • Experience with, or knowledge of, in-field randomized control trials relating to digital persuasion, digital GOTV, or digital voter registration.
  • High level of proficiency in Microsoft Office, especially Excel, along with a demonstrated ability to troubleshoot issues and offer and implement solutions.
  • Relevant project management experience required. 
  • Experience managing remote staff and those in multi-site organizations is strongly preferred.

DSPolitical is proud to offer the following:

  • Annual base salary range of $100,000 - $120,000 depending upon factors including, but not limited to, experience, skill level, education, and location.
  • Open leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Student Loan Repayment Program
  • Professional development opportunities
  • Rewards and recognition programs
  • Mobile phone & internet reimbursement and much more!

Office Hours

This position is remote friendly. We work on a hybrid basis at our office locations with many team members working entirely from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.