Social Media Associate

Social Media Associate

ACLU

New York, NY

The Communications Department of the National office in New York City is seeking applicants for the full-time position of Social Media Associate.

The ACLU has made an unambiguous and unwavering commitment to the importance of communications as a central and essential element in the success of its mission. The organization places great emphasis on the role of communications in framing the debate on its issues, building support, and increasing the impact of its work. The Online Engagement Unit of the Communications Department is responsible for promoting the ACLU’s mission, its brand and its programs through multi-faceted digital and social media campaigns and communications.

Reporting to the Associate Director of Social Media in the Online Engagement Unit of the Communications Department’s Digital Team, the Social Media Associate will create, edit and promote content for the ACLU’s rapidly growing social media presence. The Social Media Associate will work closely with staff across the Communications department and the organization to achieve ACLU’s social media engagement goals.

ROLES & RESPONSIBILITIES

Collaborate with the Social Media team, Communication Strategists and other programmatic staff to develop social media copy, campaigns, and promotion strategies

Write and edit social posts and campaign content; help maintain the publishing calendar and schedule posts. Maintain ACLU’s presence and profiles across primary social media channels

Collaborate with Communications and program staff to identify high-impact opportunities to increase the visibility of our advocacy, programmatic and legislative work, and to generate social media audience, email list, and fundraising growth

Monitor social media trends and emerging practices. Evaluate social media platforms and tools for adoption by ACLU

Track and monitor the success of social media and online engagement initiatives. Develop reports and narrative for staff on ACLU’s social media metrics and analytics

Train staff and ACLU affiliates on developing their social media presence; work with ACLU affiliates to implement social media best practices

Work as part of a multi-departmental and multi-disciplinary team that includes digital communications, online campaigners, web production, graphic designers, multimedia, affiliate support, and online fundraising

Develop advertising content for Facebook, Reddit, and Twitter; review advertising content on other platforms.

Produce and publish off-hours content, as needed, for special events or breaking news moments

Assist with weekend web and social media publishing as part of a rotating coverage schedule

Assist with web content publishing to ACLU.org as needed

Assist with special projects including online actions and advocacy campaigns, live events, and communication campaigns to support ACLU programs

Demonstrate a commitment to diversity within the office by using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance, record of arrest or conviction

Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts

EXPERIENCE AND QUALIFICATIONS

A Bachelor’s degree or equivalent professional experience and a minimum of three years’ related experience in digital or communications is required

Experience working with and communicating to diverse constituencies

Excellent verbal, writing and interpersonal communications skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high quality standards

Experience writing and editing persuasive social media content; familiarity with a broad range of social media strategies

Experience producing organic and promoted content for professional social media profiles on Facebook and Twitter. Experience using and evaluating emerging social media platforms

Experience producing content such as Facebook Live, Periscope, Instagram Stories, Snapchat, and Tumblr is desired

Ideal candidates will have experience with minority communities harmed by discriminatory policies and practices, either through personal connection and history or through work experience

Spanish language proficiency preferred but not required

Proven track record of working collaboratively with colleagues across departments and functions

Ability to manage multiple complex projects simultaneously, often under tight deadlines

Must be self-motivated, demonstrate grace under pressure and possess the ability to work well both independently as well as within a team

Must demonstrate a commitment to the mission of the ACLU

C

OMPENSATION

The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within the parameters of the ACLU compensation scale.

HO

W TO APPLY

Please send a cover letter (with salary requirements), a resume and a relevant writing sample of no more than 3 pages to hrjobsCOMM@aclu.org - reference [COMM-77/ACLU-W] in the subject line. Please note that this is not the general ACLU applicant email address. This email address is specific to the Communications Department. In order to ensure your application is received please make certain it is sent to the correct e-mail address. You can expect to receive an automatic response that acknowledges the submission of application materials.

Plea

se indicate in your cover letter where you learned of this career opportunity

Applications will be accepted until the position is filled

This j

ob description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the job description and/or posting at any time without advance notice.

The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.