Request for Proposals(RFP): Marketing and Communications Support

About Foundation for Louisiana

Foundation for Louisiana (FFL) is a social justice philanthropic intermediary founded in 2005 as the Louisiana Disaster Recovery Foundation to invest in the immediate recovery of Louisiana’s communities after Hurricane Katrina. While FFL was founded in the wake of Hurricane Katrina, our founders recognized the need to address the longstanding inequities that have shaped life outcomes for the most marginalized of Louisianans. Our programs grew in response to these needs, and today FFL focuses on racial justice, climate justice, criminal legal system reform and transformation, economic opportunity, gender justice, and support for Louisiana's vibrant arts and culture via a three-pronged strategy:

• Invest: FFL makes grants and loans to support organizations and movements throughout Louisiana in our key program areas. We attract and invest resources to support on-the-ground projects, many of which can’t access traditional philanthropy. Through fiscal sponsorship, we support innovative ideas responding to unmet needs throughout Louisiana.
• Build: We build power to effect change in Louisiana communities. Our TOGETHER initiative convenes community leaders and provides training in organizing, policy change, leadership, public speaking, and facilitation to tackle issues of climate change, police accountability, health disparities, housing access, and more.
• Transform: By fortifying movements, we shift systems and shape regional and national narratives. We re-imagine how our communities are governed and funded in order to redefine how residents are able to thrive in them.

Since its inception, FFL has invested $60 million in more than 260 mission-critical nonprofit organizations working across the state towards building a more just Louisiana. As a social justice philanthropic intermediary, FFL’s work unapologetically advances racial justice while moving Louisiana forward. The foundation engages communities in both program co-design as well as its grant-making process, in order to expand opportunities and move communities towards a more just future.

Goals

FFL is seeking a consultant or firm to provide marketing and communications support over a 3-6 month period. The primary goal is to enhance our public engagement efforts and increase visibility through strategic social media management, event promotion, and content

development. This engagement should ultimately contribute to donor cultivation and broader community engagement in alignment with our mission.

Scope of Work

The selected consultant/firm will be responsible for:

• Social Media Management:
  • Develop and execute a content strategy for FFL’s social media platforms (Facebook, Instagram, LinkedIn).
  • Create engaging graphics, copy, and multimedia content.
  • Monitor engagement and provide analytics reports.
• Monthly Newsletter Production:
  • Develop, write, and design a monthly newsletter highlighting FFL’s initiatives, upcoming events, and impact stories.
  • Manage the distribution process through FFL’s email marketing platform.
• Event Promotion:
  • Develop and execute promotional campaigns for upcoming FFL events.
  • Design marketing materials, including flyers, social media graphics, and press releases.
  • Coordinate digital advertising and outreach strategies.
• Website Updates:
  • Ensure timely updates to FFL’s website with news, events, and other relevant content.
  • Optimize content for user experience and accessibility.

Deliverables

• Monthly social media content calendar and execution
• At least three social media posts per week
• One newsletter per month
• Promotional materials for upcoming FFL events
• Regular website updates and content management
• Monthly analytics reports measuring engagement and effectiveness

Budget

The anticipated budget for this engagement is $30,000 for the entire 3-6 month contract period. Proposals should include a cost breakdown detailing how funds will be allocated across deliverables.

Timeline

• RFP Release Date: March 12, 2025
• Priority Submission Deadline (reviews will continue until qualifications are met): March 26, 202
• Selection Announcement: April 4, 2025