This is an exciting time to join the Coro Northern California team, as we’re celebrating our 80th year of working to train, support, and connect leaders to foster a thriving democracy and tackle society’s biggest challenges together. The Marketing Manager is an integral member of Coro’s External Affairs Team and is responsible for crafting and executing Coro’s organizational voice throughout all communication channels. In addition to marketing responsibilities, this position will work to realize the vision for key organizational events such as Coro’s annual Spring Gathering and Sacramento Reception.

YOUR OPPORTUNITY FOR IMPACT

Organizational marketing

Create and own organization marketing strategy, including building quarterly strategic plan, tactic mix recommendation, and testing plan.
Own the organization’s marketing growth goals, including things like SEO and influencer relationship strategies.

Content marketing

Create and own editorial calendars for social media, blog and newsletter content to help shape Coro's voice. This includes creating necessary content and interfacing with other stakeholders as appropriate.
Implement the organization’s marketing strategy via social media, email, newsletter, annual report, and various print collateral.
Provide community management, copywriting, and fact-checking for all organizational content, including social media, website, blogs, etc.
Serve as primary email marketer of all messaging to a varied audience, including newsletters, CEO updates, fundraising literature, and online giving campaigns.
Analyze our marketing metrics and growth data and share overall trends and opportunities for growth.
Maintain organization website and serve as liaison to external webmaster.
Develop all program recruitment and organizational marketing materials (digital, print, multimedia) to be used by our recruitment team.

Collateral

Work with CEO to create decks for various audiences, including prospective partners, donors, alumni, and the general Coro community.
Manage photography, video, and graphic design consultants as needed to execute marketing strategy.
Develop and direct brand identity and communication standards in collaboration with Sr. Director of External Affairs and CEO.

Event Management

Execute the vision, production, and logistical details of signature organizational events, including our annual Spring Gathering and Sacramento Reception, including staffing and volunteer management.
Actively participate in Coro staff meetings and retreats, communications, and project management, including contributing to partnership proposals, program reports, conference presentations, and other strategic and administrative projects.
Participate in team discussions around local issues, brainstorm ideas for events, and be willing to occasionally wear a different hat when our small team needs it.

WHO WILL THRIVE IN THIS ROLE

Outstanding communicator: You are a clear, proactive communicator and storyteller. You connect with a variety of internal and external stakeholders in a way that reflects Coro’s mission.
Innovative: You think creatively, and see opportunities to create value and increase impact.
Autonomous: You exercise judgment to prioritize your work and hold ownership when moving toward your goals, while welcoming advice and input from stakeholders.
Project management superstar: You are a superb project manager and thrive when managing multiple tasks and deadlines.
Relationship builder. Strong interpersonal abilities, with experience crossing boundaries and working with diverse people, organizations, and communities.
Collaborator: You play well with others and thrive in contexts where you bring people together to achieve common goals.
Lifelong learner: You consistently seek out new information to stay current with best practices; you welcome feedback and can integrate it into your work.
Committed to our impact: Your values and life experiences connect you to our mission to train, support, and connect leaders to foster a thriving democracy and tackle society’s biggest challenges together.

The following skills are required:

Outstanding writing and editing skills; an ability to synthesize information, write compelling and succinct prose, and persuasively convey a message to diverse audiences.
Digital marketing experience, including the development and execution of successful integrated digital marketing campaigns and content; experience writing and editing, creating visuals, and formatting HTML email templates for varied platforms.
Thorough knowledge of social media metrics, reports, and best practices.
Experience with Google Analytics, Google AdWords, email marketing, lead generation, and SEO.
Experience with event production and execution.
Familiarity with presentation tools such as Keynote, Prezi, Google slides, etc.
Self-starter with demonstrated ability to initiate, plan, and execute projects.
Ability to work well with multiple stakeholders using interpersonal savvy.
Self-awareness, adaptable style, and a sense of humor.

Bonus points if you have:

Experience working with Coro as a participant, client, or field staff.
Video and audio editing.
Basic knowledge of Adobe Creative Suite.
Basic photography skills.

YOUR LEGACY

You will amplify the impact of Coro’s civic leadership training through all communication channels, helping thousands of people advance their capacity to tackle society’s biggest challenges and contribute to a thriving democracy. Your writing and marketing finesse will help recruit the next U.S. Senator Alex Padilla, the next Oakland Mayor Libby Schaaf, the next SF Supervisor Connie Chan (all Coro alums) to our growing suite of programs. Your role will increase the stature of Coro and its network of leaders for years to come.

POSITION LOGISTICS

This is a full-time role. The salary range for this role is $95,000 to $105,000 annually. Coro benefits include medical, dental, 401k match, and a generous PTO/flexible work policy.

This is a Bay Area-based position. While we currently work both at home and in the office, the role will require being in-person a minimum number of days/week at our Downtown San Francisco location, and on site as needed for program and event related activities. Additionally, the Coro team gathers monthly in person at locations across the immediate Bay Area. You can learn more about our team here.

Coro is an equal opportunity employer. We strongly encourage and seek applications from women-identifying and non-binary people, BIPOC, bilingual and bicultural people, as well as members of the LGBTQI+ communities.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

YOUR STAKEHOLDERS

Internal: Rosa Terrazas (Senior Director of External Affairs), Shaya Kara (Director of Alumni & Donor Engagement), Genanne Walsh (Senior Director of Revenue & Grants).

External: The Coro community.

READY TO TAKE THE NEXT STEP?

To apply, please complete the following application form. You must sign into the application form using a valid Google account. If you do not have a Google account, you can sign up for a free one here. Only applications that are submitted through this form will be considered.

After submitting an application, if you are moved forward, our process includes the following next steps: a scenario exercise, an interview with the hiring manager, and a team interview with Coro staff members.

Applications will be reviewed as received, with priority given to those received before August 14, 2022.

COVID-19 vaccinations are mandatory at Coro Northern California. All employees must be “up to date” with COVID-19 vaccinations, including any booster dose(s) when eligible. We follow Covid-19 guidelines from the San Francisco Department of Public Health, Cal-OSHA and the CDC.