Digital & Social Media Officer

New York, NY, USA
Posted on  

Job Description

Job Description (Roles and Responsibilities)

The British Government’s Consulate in New York has an exciting opportunity for a dynamic person to join the Communications Team as Digital & Social Media Officer. Located in the US’s most important media market, the British Consulate-General in New York (BCG-NY) is a busy and vital post in the UK Government’s global network. This opportunity is a rewarding role which supports and further develops the special relationship between the UK and the US, supporting work at the forefront of international diplomacy in order to make a real difference globally.

In this role you would be working in a diverse international environment side by side with UK diplomats, armed forces personnel and other country-based staff operating across the British Government’s network of Consulates and Government Offices in the United States. This network provides a platform for approximately 30 Government departments and agencies to conduct their work in the United States and is made up of over 900 staff with a rich and diverse background, skill sets, and experiences.

The successful candidate will create, develop and lead the Consulate-General’s digital media presence and activity, working to promote the work of the UK government across our region; New York, New Jersey, Pennsylvania and Connecticut's Fairfield County. The candidate will devise a digital communication strategy and create dynamic digital content and branded collateral for BCG-NY’s projects, events, activities, and services. He/She/They will also work with the Embassy in Washington, Department for Business & Trade, and other Consulates to support our press and public diplomacy efforts across the US.

The successful candidate will have excellent copy writing, photography and graphic design skills; experience in day-to-day management of social media channels; strong interpersonal skills, a record of productive collaboration; and knowledge and interest in current affairs and culture.

Roles and responsibilities:

Strategic Focus

  • Promote UK interests to a US audience in the BCG-NY region by creating and implementing digital communications plans for UK government priorities and activities, including ministerial and other high-level visits, human rights initiatives, cultural events, diplomatic and trade programmes. A few key priorities over the coming months include, but are not limited to, free trade agreement negotiations, climate, defence, green finance, media freedom and gender equality.

Digital Media

  • Manage and create content for our digital channels, including social media and GOV.UK website, working with policy teams and others across the network.
  • Proactively create, design and execute digital content and strategies for the channels, supporting UK priorities in a way that is relevant to audiences we are seeking to engage and influence.
  • Work with Embassy in DC, the Foreign and Commonwealth Office and other Government Departments in the UK on global initiatives and campaigns, particularly on promoting the UK as a great place to visit, study, invest and do business.

Digital design

  • Print and digital design work for projects like event invitations, signage, infographics, digital collateral for channels, etc. in accordance with HMG’s global brand guidelines.
  • Act as in-house photographer, including editing, distribution, and archiving.
  • Act as in-house videographer, including idea generation, direction, shooting, and editing.
  • Occasional work with external social media and public relations agencies to design and implement paid social campaigns.

Logistics and support

  • Lead on digital activities around high-profile ministerial and VIP visits and events, also supporting where necessary.
  • Assist the wider PPA team with media outreach and tracking, event ideation and execution, ministerial visits, etc.
  • Assistance to the Consulate’s senior communications lead with press support or wider communications activity, as needed.

Essential qualifications, skills and experience

Under US State Department requirements, the UK Government in the US may only employ, as non-diplomatic staff, persons who are US citizens, US Permanent Residents or A visa holders with EAD cards*. If you hold a visa other than an A visa you are not currently eligible to work at our office. Please refer to our website for information on exceptions to this policy at All selected candidates are subject to background checks and will require a security clearance prior to starting work. *A visas are acceptable at the Embassy and Consulates. The UK Mission to the UN (UKMIS) accepts G visas, and British Defence Staff (BDS) outposts accept A or NATO visas.

  • Minimum 2+ years of relevant experience in digital media and communications.
  • Demonstrated social media platform management fluency, including community building, analytics, campaign strategy and management.
  • Strong technology proficiency in Mac/PC operating systems and fluency within Adobe Creative Suite (especially InDesign, Photoshop, Illustrator, and Acrobat), Final Cut Pro, familiarity working with content management systems & editing HTML.
  • Copy-writing skills (web articles, press releases, social media copy, etc.), with exceptional spelling, grammar and punctuation in alignment with style guidelines. Digital media marketing experience (paid and organic).
  • Experience working within a large organisation’s brand guidelines and guardianship.
  • Ability to work with external partners and manage vendors and contractors.
  • Experience photographing high profile events (both shooting and editing). A/V knowledge and experience a plus.
  • Ability and willingness to work well as part of a small team.
  • A self-starter with strong organisational and problem-solving skills.
  • A track record of designing or delivering proactive publicity activities to advance policy or other objectives.
  • Awareness of the UK Government’s work in the US, and the international priorities of the UK Government.
  • Strong networking and interpersonal skills.
  • Flexible, and able to switch tasks and manage multiple projects as priorities dictate.
  • Ability and interest in attending and staffing occasional evening or weekend events and receptions.

Required behaviours
Changing and Improving, Managing a Quality Service, Delivering at Pace, Communicating and Influencing
Application deadline Application deadline - day Application deadline - month Application deadline - year
17 May 2023
Executive Officer (EO)
Type of Position
Working hours per week
40 hours
Americas, Caribbean & Overseas Territories
United States
Location (City)
New York
Type of Post
British Consulate General
Number of vacancies
Salary Currency
Start Date Start Date - day Start Date - month Start Date - year
6 July 2023
Other benefits and conditions of employment

Learning and development

The British Embassy and its US Network is committed to all employee’s ongoing learning and development needs. We offer a comprehensive platform for personalised learning for everything from soft skill development (communicating with impact, handling difficult conversations, time management) to more technical or professional skills necessary to complete your job (software training, formal qualifications etc.).

The UK Government operating in the US offers a substantial benefits package including generous leave, a choice of medical insurance, 401(k) matching up to 7%, extensive learning opportunities and a great work/life balance.

Additional information

Working patterns

This role is 40 hours a week, with an expectation that the core hours are covered – 10.00am – 4.00pm daily. Attendance to provide communications cover for events in-person is mandatory.

The British Embassy and its US Network embraces hybrid working, allowing its staff to typically work from home 2 times a week. We are an organization that also recognises the critical value of team work and we embrace and endorse collaboration by ensuring that all staff attend the office flexibly yet regularly.

Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6-12 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate. Employees who are not liable to pay local income tax on their Mission salary, eg some non-local national staff and some spouses or partners of UK diplomatic staff, will have their salaries abated by an equivalent amount. Internal candidates must inform their supervisor before they apply to a different position. Only successful candidates will be contacted. Please no phone calls. Due to the high volume of resumes we receive, we cannot guarantee consideration of your application if the submission instructions are not properly followed. The British Embassy is committed to a policy of equal opportunities and to creating a diverse working environment, free from discrimination, where everyone is included and treated fairly, based on merit alone. We are an equal opportunity employer, making all employment decisions without regard to race, gender, gender identity, religion, national origin, citizenship, disability, age, sexual orientation, political affiliation or any other criterion protected by law.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official site. If you complete and send an application through any other site, we will not receive it.