Communications Associate - social media, GPE

1818 H St NW, Washington, DC 20433, USA
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Job Description

Job #:

World Bank



Term Duration:
3 years 0 months

Recruitment Type:
Local Recruitment

Washington, DC,United States

Required Language(s):

Preferred Language(s):

Closing Date:
5/15/2024 (MM/DD/YYYY) at 11:59pm UTC


Are you a very passionate advocate for education? Do you want to make a difference in the lives of children? The Global Partnership for Education Secretariat (GPE) would like to hear from you.

Who We Are

GPE is a shared commitment to end the world’s learning crisis. It is the only global partnership and fund dedicated entirely to helping children in lower-income countries get a quality education, so they can unlock their potential and contribute to building a better world. We bring together governments, teachers, civil society, donors, United Nations agencies, development banks, businesses and private foundations to transform education systems so that every girl and boy can have hope, opportunity and agency.

What We Do

GPE helps low- and lower-middle-income countries to build stronger education systems so that all children can get the education they need to thrive. We currently support nearly 90 countries where the needs are greatest and focus on reaching the children who are the most vulnerable, including girls, children with disabilities and those affected by extreme poverty or conflict. Our unique approach works. Since 2002, 160 million more children in GPE partner countries have set foot in classrooms for the first time, more than half of them girls. GPE is also the largest provider of education grants in the global COVID-19 response, providing partner countries with vital resources to ensure that learning can safely continue.

How We Work

Now, GPE is working to help governments transform their education systems to get the most vulnerable children in school, improve teaching and learning, and build equitable, inclusive and resilient education systems fit for the 21st century. Between 2020-2025, GPE will support transformative change in up to 90 countries and territories, which are home to 1 billion children. Transforming education is about creating lasting changes and achieving impact at scale. GPE sets out to deliver this transformative change by convening partners, mobilizing funds and catalyzing reforms to help partner countries accelerate access, learning outcomes and gender equality.

Raise Your Hand

In July 2021, the Global Education Summit put GPE firmly on the path to be fully-funded by 2025, by raising a record US $4 billion from donors for GPE’s Raise Your Hand campaign. At the Summit, Heads of State and Government from partner countries made historic commitments to education financing and GPE also mobilized an unprecedented number of pledges from businesses, private foundations and development banks.
A fully funded GPE would support transformed education systems in up to 90 countries and territories, enable up to 175 million children to learn and help get 88 million more girls and boys in school by 2025. In the longer term, this investment could add $164 billion to economies in GPE partner countries, lift 18 million people out of poverty, and protect 2 million girls from early marriage.

Governance And Organizational Arrangements

The GPE Board of Directors includes ministerial-level board members and alternates representing 20 constituencies that reflect the Partnership’s breadth. The Board Chair is HE President Jakaya Kikwete and the Board Vice Chair is Dr Susan Liautaud. The Board of Directors, with its three standing committees, provides policy and strategic oversight and approves or delegates funding decisions.
The GPE Secretariat, with 160 employees and hosted by the World Bank, is responsible for translating the policies and strategies set by the Board into practical support for partner countries, coordinating with diverse stakeholders and galvanizing global support for SDG4. The Secretariat’s headquarters are in the World Bank’s offices in Washington, D.C. and the European office is in Paris with a satellite office in Brussels and a support office in Chennai.


The External Relations team (EXR) responsibilities include donor relations, communications, advocacy, civil society outreach, private sector and private foundation outreach and it has the primary responsibility for overseeing GPE's Financing Campaigns.

The Communications Team is part of the External Relations Team (EXR). The team is responsible strategic external communications and brand management; media relations; maintenance of website, social media channels and informational materials; coordination and production of publications.


This position will be based initially in Washington, DC but may be relocated if business needs arise that make it necessary to do so.


This position is located in the External Relations Team (EXR) of the Secretariat. EXR’s responsibilities include donor relations, communications, advocacy, civil society outreach, private sector and foundation outreach. The Communications Associate will support the implementation of the GPE communications strategy and work closely with GPE staff to plan, develop and implement effective communications and outreach campaigns to support GPE’s goals and objectives. This position is based in Washington, DC and will report to the Communications Officer – Campaigns and Communications Team Lead.
Duties And Accountabilities

  • Social media: Produce social media content, including visuals and video, to promote GPE to a broad audience. Regular production of short social media strategy documents for specific events, missions, campaigns. Support management of social media channels.

  • Social media and media metrics: support tracking the performance of GPE’s social media on a regular basis, using specialized tools.

  • Events: Support communication components of advocacy and outreach events (e.g., leadership engagements including speeches, media conferences, seminars, and public meetings); prepare briefings and updates as required. Develop effective working relationships with communications counterparts in partner organizations.

  • Strategy: Support the planning, design, implementation and monitoring of creative digital communications strategies to ensure effective outreach to external audiences, building on the strengths and communications assets of the GPE Secretariat and GPE partners.

  • Content: Collaborate with colleagues to produce impactful content, including written pieces, GPE results and impact stories, messaging, and multimedia products.

  • Risk management: Analyze and engage in risk identification and mitigation activities in the context of corporate and operational communication

Selection Criteria


Bachelor’s or master’s degree


Bachelor’s degree with 4 years of experience or equivalent combination of education and experience.
Master’s degree with 2 years of experience or equivalent combination of education and experience.


Accountability & Results Focus - Manages own work; takes responsibility for own decisions, deliverables and deadlines. Doesn’t let the pursuit of perfection prevent forward progress. Seeks clarity when needed to move work forward. Takes ownership of own mistakes, failures or oversights, and seeks to correct them. Raises issues or differences of opinion that threaten progress.

Adaptability - Has high degree of flexibility - responds to changing circumstances without losing momentum. Learns new skills and performs work in different ways. Remains calm in stressful situations. Professionally deals with personal discomfort in a changing work environment.

Collaboration & Teamwork - Actively collaborates with others and displays and open, helpful disposition. Acts as a teammate, stepping in to support colleagues when asked. Recognizes and values the role of each team in delivering on GPE’s mission. Approaches challenges and obstacles as shared challenges to be overcome.

Communication & Interpersonal Skills - Has experience & success working in multicultural environments. Speaks and writes clearly and effectively, adapting language, tone, style and message to diverse, multicultural audiences. Is able to communicate complex information in succinct and digestible ways. Shares information and keeps people informed; Operates with transparency, in a way that builds trust in a culturally diverse environment. Maintains productive working relationships with colleagues.

Planning & Organizing - Works well independently and in teams. Plans and prioritizes work effectively, making adjustments as needed to accommodate changes. Sets and meets individual deadlines. Ability to work under pressure and against tight timelines, and still deliver high-quality work.

Campaigns and Social Media - Familiar with trends in the digital world. Proficiency in maintaining the organization's social media channels. Comfortable with social media analytics tools to monitor risk, track performance, gather insights, and make data-driven recommendations for improving social media presence and impact.

Conceptual and Analytical Skills - Solid research skills. Ability to analyze and synthesize information from technical reports and other sources and summarize it into key messages. Analytical and problem-solving skills and ability to apply them in carrying out operational tasks.

External Relations - Familiar with communications and external relations strategy, tactics, tools, and products. Familiar with the fundamentals of working in various media formats – print, audio, video, web, etc. Able to write and edit routine communications products. Basic knowledge of graphic design principles. Some familiarity with graphic design for digital media purposes and creation of infographics and presentations (e.g. Photoshop, Canva, PSD, AI or similar). Basic knowledge of Adobe Suite or other editing programs.

Relationship Management - For assigned stakeholder group or audience, familiar with stakeholder organizations and their unique characteristics. Aware of stakeholder perspectives, interests and needs. Able to build trust and support for proposed courses of action or solutions.

Representation Skills - Well-rounded with some knowledge of GPE, its partners, and its work (not expected of external candidates). Ability to think and respond quickly and extemporaneously with tact and diplomacy.


Term appointments include, but are not limited to, medical benefits, including dental and vision, Staff Retirement Plan, financial assistance program, life & disability insurance, comprehensive leave policy (minimum 26 days/annum) and parental leave policy (50-100 days).


Poverty has no borders. Neither does excellence. This is why we continually search for qualified individuals with a diverse set of backgrounds from around the globe. We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, creed, race, color, ethnicity, sexual orientation or disability.

GPE has a zero-tolerance policy against all forms of sexual exploitation, abuse and harassment in line with its PSEAH policy.
Individuals with disabilities may be provided reasonable accommodations to perform essential functions of the role and support in receiving other workplace accommodations. Please contact the DAF-Disability Accommodation Fund at for further information and support.

World Bank Group Core Competencies

The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.