Content & Digital Communications Intern

Content & Digital Communications Intern

Commitment: 40 Total Hours

 

Position OverviewAs a Content & Digital Communications Intern, you will support digitalLIFT's efforts to increase awareness of our work and engage key audiences through strategic content. During your 40-hour service-learning commitment, you will help create and improve content for digitalLIFT's website, blog, social media, and other digital communications.

 

This role is ideal for a student interested in content marketing, communications, digital strategy, nonprofit marketing, or social impact.

Key Responsibilities

• Content Planning: Work with the digitalLIFT team to identify priority content topics and develop a short-term content plan based on organizational goals and target audiences.
• Content Creation: Research, write, and edit a selection of content such as blog posts, website copy, social media posts, email content, or other communications materials.
• SEO & Search Optimization: Conduct basic keyword research and recommend opportunities to improve website and blog content for search engines and AI-driven discovery.
• Content Review: Review existing digitalLIFT content and identify opportunities to improve clarity, consistency, messaging, and audience engagement.
• Performance Review: Review available content and engagement data and provide recommendations for future content based on audience engagement and performance.

Suggested 40-Hour Project Structure

 

Hours 1–5: Orientation & Content Review

• Learn about digitalLIFT's mission, programs, audiences, and existing communications
• Review current website, blog, and social media content
• Identify priority content opportunities

 

Hours 6–10: Content Planning

• Develop a short-term content plan
• Identify priority topics and target audiences
• Conduct basic keyword or topic research

 

Hours 11–30: Content Creation

• Create and/or revise priority content pieces
• Potential deliverables may include:
• 2–3 blog posts
• Website content updates
• A social media content package
• Email or newsletter content
• Other communications materials based on organizational needs

 

Hours 31–35: Optimization & Review

• Review content for SEO, clarity, and consistency
• Make recommended revisions based on feedback
• Prepare content for publication

 

Hours 36–40: Final Recommendations

• Provide a brief summary of completed work
• Document recommendations for future content opportunities
• Share suggestions for improving content strategy and audience engagement

Expected Deliverables

By the end of the 40-hour commitment, the intern will complete a mutually agreed-upon set of deliverables, which may include a combination of written content, website recommendations, social media materials, keyword research, and a short content strategy or recommendations document.

 

This structure allows flexibility while ensuring the internship has clear, achievable outcomes within a 40-hour timeframe.