Influencer Marketing Coordinator, National Stigma Initiative

JOB DESCRIPTION: Influencer Marketing Coordinator, National Stigma Initiative

LOCATION: Remote 

REPORTING TO: Associate Director of Social Engagement, National Stigma Initiative (forthcoming)

 ABOUT SHATTERPROOF: 

 Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. To achieve this, Shatterproof has identified three priority pillars: revolutionizing the treatment system, breaking down addiction-related stigma, and supporting and empowering our communities.

 Recognizing the gap in stigma reduction efforts across the nation, Shatterproof has quickly become a leader in the space. In 2020, Shatterproof launched a national movement to End Addiction Stigma to address this gap and catalyze efforts to reduce addiction-related stigmas. In January 2021, Shatterproof hosted a virtual panel during the historic National Day of Service, at the request of the Presidential Inaugural Committee. Additionally, in June, Shatterproof was a founding partner in delivering the inaugural Stigma of Addiction summit. The summit brought together leading experts from universities, health systems, nonprofit organizations, and governments as presenters and speakers, and over 4,500 participants registered to attend.

Based on extensive interviews, literature reviews, and case studies, we believe that effectively addressing stigma is a critical, cutting-edge component of combatting this crisis–and every individual and institution in the U.S. has an important role to play. Accordingly, Shatterproof has identified six systems that will have the largest impact on those with substance use disorder (SUD): employers, healthcare, government, criminal justice, media & entertainment, and local communities. Currently, Shatterproof is a critical actor in Pennsylvania’s statewide opioid use disorder (OUD) stigma reduction campaign and will be launching efforts in Colorado and Kentucky in early 2022. Shatterproof forecast continued expansion of our efforts across the United States and is working to bring more components of the campaign in house as we reach economies of scale. Thus, the National Stigma Initiative is looking to onboard an Influencer Marketing Coordinator to be a key member of our growing state-based work.

POSITION: 

The Influencer Marketing Coordinator will be responsible for executing influencer marketing strategies to increase awareness and engagement for the National Stigma Initiative’s statewide stigma campaigns, in current and forthcoming states. This position will work in close collaboration with the National Stigma Initiative state-based team members, as well as with the Associate Director of Social Engagement. The Influencer Marketing Coordinator will manage end-to-end project management as well as the development, cultivation, and maintenance of influencer relationships. They will also lead the monitoring and reporting of influencer metrics to inform the continuous improvement of the campaign strategy. The successful candidate will be comfortable in a fast-paced environment, able to juggle multiple priorities and competing deadlines, and is an effective collaborator. The day-to-day of this position will entail influencer identification and outreach, attending campaign meetings with internal and external stakeholders, development of campaign briefs and project timelines, and management of content calendars.

This position will report to the Associate Director of Social Engagement, National Stigma Initiative. This person will be an individual contributor, with no direct reports. The position will be based remotely and at this time there is only an expectation for quarterly travel for team retreats.  

DUTIES AND RESPONSIBILITIES: 

• Assist the Associate Director of Social Engagement, National Stigma Initiative in the design of the influencer marketing strategy for state-based stigma reduction campaigns:
• Leverage influencer marketing software to research and identify potential influencer partners based on audience size, niche, engagement rates, etc. to create a pipeline for recruitment;
• Vet potential matches against agreed upon criteria set forth by both Shatterproof and state stakeholder;
• Engage, cultivate, and maintain influencers relationships across social platforms to meet campaign objectives on an ongoing fashion;
• Prepare influencer communications and briefings, including drafting outreach, contracts, and creative guidelines and materials; and
• Track influencer social content deliverables and performance.
• Manage influencer marketing budgets for respective programs and make data-driven recommendations to increase impact;
• Set influencer acquisition goals to support the overall goals of the programs;
• Lead regularly scheduled meetings to report on key performance indicators and propose continuous improvement based on social media analytics; and
• Collaborate with Program Coordinators to streamline project timelines and ensure client satisfaction with their respective influencer network, as well as other internal departments, as necessary.

Perform other related duties as assigned by the Associate Director of Social Engagement, National Stigma Initiative.

 QUALIFICATIONS: 

The ideal candidate qualifications include: 

• Bachelor’s degree required and at least 2 year of influencer marketing experience. In lieu of a bachelor’s degree, 4 years professional experience within marketing, social media, communications, or related field.
• Demonstrated track record of using social platforms, such as Instagram, Facebook, Twitter, etc. to drive campaign engagement and social change.
• Experience managing social media platforms and creating content for platforms, such as Facebook, Instagram, and Twitter.
• Exceptional communication–written and verbal–and intrapersonal skills.
• Strong organizational, project management, and analytical skills.
• Familiarity with design tools like Canva or Adobe Creative Suite a plus.
•  Passion for Shatterproof’s mission is highly desired! 

To Apply: Please apply directly here. Due to the high volume of applications received, only those selected for an interview will be contacted. 

Shatterproof values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history. We strongly encourage people from underrepresented groups to apply. 

 ABOUT SHATTERPROOF 

The Mission 

Shatterproof is a national nonprofit dedicated to reversing the addiction crisis in the United States.  

The Crisis 

Addiction is the most significant health crisis in the United States today. 

For the 20.4 million adults in America with a substance use disorder (SUD), the devastation caused by the disease can be crushing. In 2018, more than 175,000 deaths in the U.S. were related to alcohol and other drugs – the third largest cause of death in the nation. Of those deaths, 47,000 were from an opioid overdose. The opioid crisis also cost society an estimated $179 billion to $696 billion in 2018 alone. These impacts are felt across a broad swath of society, from health care to employers to the government.  

 Even more tragic, the social isolation and anxiety brought on by COVID-19 has made the addiction crisis that much worse. Addressing this health crisis is more important now than ever. Recent reporting indicates that overdoses in May 2020 were 42% higher than in May 2019.  

 The Response 

Founded by hospitality executive Gary Mendell in 2013, Shatterproof draws from the extensive business experience of its senior leadership and uses a for-profit, ROI-focused lens to create results. Our strict commitment to science, evidence-based solutions, and transformational change has informed the business plan we execute daily. Our business plan includes work within the following three key pillars:   

1.      Revolutionizing the treatment system.  

We are transforming the healthcare delivery system so that every person facing addiction has access to quality care and treatment based on science. 

2.      Breaking down addiction-related stigmas.  

Addiction is a treatable disease, not a weakness. By changing people’s attitudes and behaviors, we’re reducing the shame in order to encourage patients to seeking life- saving treatment, and providing reassurance, compassion, and support for a full and fulfilling life. 

3.      Supporting and empowering our communities.  

We are providing science-based educational resources that aid in the prevention and treatment of addiction, while building hope, confidence and resiliency within families and communities, and advocating for life-saving policies. 

Shatterproof’s growth and achievements are a testament to our investors and the growing number of stakeholders and communities rising up against addiction. Together, we can reverse this health crisis and create a better and brighter future, free from the disease of addiction and the stigma that surrounds it.