Social Media Manager

The American Academy of PAs is seeking a bright and creative Social Media Manager to partner with our Senior Manager, Social Media to drive social media strategy, content generation, and engagement at the Academy.

The Social Media Manager provides critical expertise to the Communications Department in a variety of ways to help further departmental goals and the mission of the Academy. They support development of social media and editorial content to drive sales, retain members, increase engagement, and encourage positive customer behavior.

Responsibilities

• Develops and implements social media strategy for marketing and communications campaigns.
• Identifies opportunities for AAPA to engage on social; stays current on latest social media trends, tools, platforms, and best practices.
• Manages JAAPA's social media channels; implements JAAPA social media advertisements; reports biannually on JAAPA social media performance
• Identifies potential partnerships with social media influencers both individuals and groups; conducts outreach to foster positive relationships via social media and build AAPAs network of partners and potential partners.
• Designs graphics and edits images for Communications team.
• Manages the annual observances calendar in concert with the VP of Communications; coordinates strategy and tactics with internal and external stakeholders.
• Presents relevant updates at bimonthly Editorial Advisory Team meetings.
• Provides innovative ideas for campaigns and initiatives based on best practices.
• Writes and edits News Central content in partnership with subject matter experts as requested.
• Publishes website content using WordPress.
• Analyzes metrics for News Central and social media content using Google Analytics and social channel metrics.
• Conducts research into various topics for use in the planning and development of communications strategies.
• Gauges audience expectations and provides recommendations to remain culturally relevant.
• Assists in planning and coordination of departmental activities.
• Manages schedule for weekend social media monitoring.
• Coordinates replies to external emails received by communications@aapa.org.

About the Communications Team

AAPA's Communications Team includes seven professionals dedicated to providing timely, engaging, and accurate information to PAs and other stakeholders important to the profession, including the media. Communications collaborates with all departments within AAPA to help advance organizational goals through the planning and execution of internal and external communications strategies and tactics, while at the same time raising visibility and awareness of the profession. The team develops organization-wide messaging, which is integrated in executive speeches, presentations, and talking points; maintains AAPA's Editorial Style Guide; leads the organizations content strategy; and oversees AAPA's social media channels. The Communications Team's core values include being adaptable, collaborative, creative, responsive, and kind.

Qualifications:

• Bachelors degree in communications, public relations, journalism, marketing or a related field preferred.
• 3-5 years of experience in communications or social media.
• Excellent writer and editor.
• Proficient in Facebook, LinkedIn, Twitter, and Instagram.
• Experience with basic graphic design preferred.
• Knowledge of public health or healthcare field a plus.
• Ability to juggle multiple projects and keep track of deadlines.
• Energetic, proactive, creative, and collaborative team member.
• Autodidactic - willing to learn new tools and skills.
• Ability to work collaboratively and as a team player.

Technology:

• Proficient knowledge of social media channels and trends.
• Proficient in image editing and creation using Photoshop, Canva, etc.
• Proficient in social media scheduling software such as Hootsuite and Later.
• Proficient in WordPress and Google Analytics.

The American Academy of PAs is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.

Due to considerations regarding COVID-19, AAPA has been operating remotely since March 2020 and plans to continue to have staff telework in the near future. Moving forward, AAPA plans to transition to a hybrid work schedule dependent upon employee role and department. The role of Social Media Manager is eligible for full-time remote status, however candidates will be expected to work AAPA's core business hours: 9:00AM - 5:00PM EST.

AAPA requires proof of COVID vaccination for all staff by October 4, 2021 or submission of an accommodation request form for those who wish to request exemption. Submission of this form does not guarantee exemption.