Social Media Manager

Social Media Manager

Join us at Crumbl and let's make the world a sweeter place, one cookie at a time!

Job Purpose

This position is responsible for growing audiences, increasing engagement, and maximizing opportunity on various social platforms, which may include Instagram, Facebook, Pinterest, YouTube, Twitter, and/or TikTok. Along with maintaining a posting schedule, this person will regularly create platform-specific content including developing messaging, writing copy, and posting visual content. This position will report to the Director of Social Media.

Duties and Responsibilities

• Develop and execute strategy to grow Crumbl’s social media audience across different platforms.
• Maintain a consistent posting schedule.
• Create platform-specific content including messaging, writing copy, and collaborating with our creative team on visual content across different platforms.
• Provide guidance on best practices for community engagement on social platforms, in collaboration with our Customer Experience team.
• Plan and execute the introduction of new platforms into the brand’s social marketing strategy when needed.
• Develop a deep understanding of Crumbl’s brand voice, style, and audience.
• Collaborate with various other teams including Digital Marketing, Public Relations, and Creative to carry out successful campaigns for the brand.
• Identify strengths, weaknesses, opportunities, and threats and use those to develop Crumbl’s social media strategy.
• Proactively brainstorm growth opportunities related to the brand’s social media presence.
• Work with the Director of Social Media to set growth goals for Crumbl’s social media presence, and brainstorm and develop initiatives to achieve those goals.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice in order to meet the business needs of Crumbl.

Qualifications

• Bachelor's degree in communications, public relations, media, marketing, or a related field.
• Experience managing and strategizing for Instagram, Facebook, Twitter, YouTube, TikTok, and other social platforms.
• Up to date on social trends, able to ideate creative concepts for social content.
• Able to work in collaboration with team members, including those in other departments.
• Ability to adapt writing to meet brand voice.
• High attention to detail.
• Ability to proofread your own work and catch errors.
• Strong English writing skills, including familiarity with social media jargon.
• Ability to multitask effectively.
• Strong management, problem solving, and decision-making skills.
• Highly organized and self-motivated.
• Flexible and adaptable; able to work and thrive in ambiguity.
• Able to work swiftly and effectively, being able to adapt and pivot with current trends or corporate needs.
• Familiarity with Slack, Asana, Google Suite, Canva, Dropbox, Meta Business Suite, and social media management tools preferred but not required.

Working Conditions

This is an in-house position, with duties carried out at our corporate office in Lindon, UT. The individual in this role must be available to work at least one weekend per month (remote). They must be able to remain in a stationary position for an extended period of time, but a standing desk is available while in office. This role routinely uses standard office hardware such as computers, phones, etc. and software including Slack, Asana, Google Suite, Canva, Dropbox, etc.

Physical Requirements

The physical demands described here must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to see, talk, and hear. The employee must withstand prolonged periods of time working on a computer.

Benefits & Perks

• Medical, dental, vision benefits
• 15 days of PTO/year
• 11 paid holidays
• 12 weeks paid parental leave
• Personal phone bill reimbursement up to $50/month
• Personal gym membership reimbursement up to $50/month
• Child care reimbursement of up to $400/month
• Corporate DoorDash® DashPass membership
• Regular company and team activities
• 401k with a competitive matching contribution plan
• Excellent opportunities for career growth
• Work in a hyper-growth company
• Cookies on us :)

About Us

Crumbl was founded in 2017 in Logan, Utah by Jason McGowan & Sawyer Hemsley. In just five years, Crumbl has grown from a humble cookie shop to a booming franchise with over 700 locations in 40+ states. Crumbl is honored to be the largest cookie company in the nation and fastest growing cookie company in the world! Our rotating menu offers new flavors every week while regularly bringing back crowd favorites and unique original recipes. We pride ourselves on being tech-focused, an agile workplace that values hard work, listening to our customers, and being unafraid of a challenge. Ultimately, our goal is to bring friends and family together over a box of the best cookies in the world!

• Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

About Crumbl Cookies

Crumbl began as a small cookie shop in the small town of Logan, Utah. It started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was established in 2017 in Logan, Utah by Jason McGowan and Sawyer Hemsley. After thousands of dollars in wasted dough, recipes that did not live up to their expectations, and cookies that were just plain embarrassing to them today, Crumbl has over 600 locations across the United States and is growing everyday!

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off

Job types: Full-time

Schedule:

• Monday to Friday
• 8 hour shift

Education: No education required

Work location: On-site