Social Media Producer

A Starting Point (ASP) is looking for a Social Media Producer who lives online, understands what makes people stop scrolling, and knows how to turn complex issues into content people actually want to watch, share, and talk about.

This role is equal parts creative, strategist, and operator. You’ll own how ASP shows up across platforms—shaping our voice, building audience, and turning our content into something that lands in the group chat, not just the feed.

You’ll work daily with content focused on government, public policy, and politics—translating complex issues into clear, engaging, and nonpartisan content for a digital audience.

What You’ll Do

• Own ASP’s social presence end-to-end—strategy, content, execution, and performance
• Build and evolve our brand voice across platforms (Instagram, TikTok, YouTube, X, LinkedIn)
• Develop content strategies that drive growth, engagement, and repeat viewership
• Turn policy and current events into clear, scrollable, high-performing content
• Partner with editorial and production teams to ensure accuracy, clarity, and balance across content
• Appear on camera to break down policies, explain issues, and serve as a clear, credible voice of ASP’s editorial content
• Manage posting schedules, edit and publish content, and actively monitor engagement
• Analyze performance and optimize based on what’s actually working (not just what looks good)
• Launch and test new content franchises and formats
• Partner with sales and partnerships teams to build co-branded campaigns that feel native to social
• Source, build, and manage relationships with creators and collaborators
• Stay ahead of platform trends, formats, and cultural moments—and know when to use them (and when not to)

What We’re Looking For

• Strong writer and communicator—you know how to say more with less
• Deep understanding of social platforms, especially Instagram, TikTok, and YouTube
• Sharp editorial instincts—you know what’s interesting, what’s clear, and what people will engage with
• Ability to translate complex topics (especially government and policy) into plain language
• Can apply strong editorial judgment to what we cover, how we frame it, and how it shows up across platforms
• Experienced with video and content production tools (Premiere Pro, Photoshop, Frame.io, etc.)
• Organized, accountable, and able to manage multiple workflows at once
• Alignment with ASP’s nonpartisan mission and a genuine interest in civic engagement

Bonus if you:

• Have experience launching or scaling social accounts
• Understand how to build content that performs across multiple platforms (not just one)
• Comfort working in a nonpartisan environment and presenting multiple perspectives fairly

Details

• Location: Remote (DC, NYC, or LA preferred)
• Education: Bachelor’s degree or equivalent experience

Why Join ASP

We’re a next-gen media platform turning policy into plain language and making civic engagement part of people’s daily lives. We give young audiences trusted, human access to the ideas and leaders shaping the future. This role is a chance to grow with a mission-driven team, make a tangible impact, and help shape the next phase of our business — all while redefining how the next generation engages with the world around them.

Apply

Send your resume and a short note (or examples of your work) to jobs@astartingpoint.com. Still have questions about the role? Send them our way.