Social Media Specialist

ORGANIZATIONAL CONTEXT: Seed Company is committed to Bible translation through national translators in creative partnerships. Seed Company seeks to work where it is evident that God is working and where the uniqueness of its vision makes it most feasible for Seed Company to be involved.

VISION: God’s Word transforming lives in every language in this generation.

MISSION: To accelerate Scripture translation and impact for people without God’s Word through Great Commission partnerships.

VALUES: Honoring God in all we do, valuing individuals and relationships, partnering effectively, encouraging creativity and innovation, and managing for quality results.

SCOPE: The Social Media Specialist is responsible for developing, implementing, and managing the organization’s social media strategy to increase awareness, inspire engagement, amplify impact, and support fundraising initiatives. This role plays a key part in telling the organization’s story, elevating community voices, and strengthening relationships with donors, volunteers, advocates, and stakeholders.

ESSENTIAL FUNCTIONS: 

Social Media Strategy & Execution

• Develop and execute a comprehensive social media strategy aligned with the organization’s mission and strategic goals.
• Manage daily content creation, scheduling, publishing, and monitoring across platforms (e.g., Facebook, Instagram, LinkedIn, X, YouTube).
• Maintain a consistent brand voice and visual identity across channels.
• Create and manage a social media content calendar aligned with campaigns, events, and fundraising initiatives.

Storytelling & Content Creation

• Capture and share compelling stories that highlight program impact, beneficiaries, volunteers, and investors.
• Develop engaging multimedia content, including graphics, short-form video, reels, testimonials, and live coverage of events.
• Collaborate with program and development teams to identify impactful content opportunities.
• Ensure all messaging reflects the organization’s mission and values

Fundraising & Campaign Support

• Support fundraising campaigns, giving days, peer-to-peer initiatives, and special events through targeted social media promotion.
• Develop calls-to-action that drive donations, volunteer participation, and advocacy engagement.
• Assist in paid social campaigns and boosting strategies to increase reach and conversions.

Community Engagement

• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Foster meaningful engagement with followers, community partners, and stakeholders.
• Identify and cultivate relationships with influencers, ambassadors, and partner organizations.

Analytics & Reporting

• Track key performance indicators, including engagement, reach, growth, and conversion metrics.
• Analyze performance data and provide monthly reports with insights and recommendations.
• Continuously optimize content strategy based on data and trends.

Reputation & Risk Management

• Monitor social channels for brand sentiment and emerging issues, partnering with the Manager, Marketing, and PR contractors as needed.
• Support crisis communications efforts as needed, partnering with PR contractors.
• Ensure compliance with organizational policies and ethical storytelling standards.

SUPERVISORY RESPONSIBILITY:

• No supervision requirements.

OTHER DUTIES: 

• Attend and participate in a variety of meetings and task force groups as directed and maintain the required level of knowledge pertaining to operating procedures, requirements, processes, and policies.
• Lead and or participate in projects or task force groups that focus on issues having organization-wide impact.
• Perform or assist with any assignments as required or directed.

WORK ENVIRONMENT:

This job operates in a professional office environment within a highly collaborative, synergistic, high-paced team.

PHYSICAL DEMANDS:

Occasional exertion up to 10 pounds, lifting a box of paper, moving chairs, tables and sliding doors.

TRAVEL:

15-20% Domestic and International travel may be required.

QUALIFICATIONS: 

• Strong faith in Jesus Christ as Savior; God-honoring lifestyle.
• Passion for the Word of God and provision of the Word for every people group.
• Championing Seed Company’s vision, mission, and values.
• Bachelor’s Degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
• 1-3 years of experience managing social media accounts, preferably within a nonprofit or mission-driven organization.
• Demonstrated experience creating engaging visual and written content.
• Familiarity with social media management tools, analytics platforms, and basic graphic/video editing software.
• Understanding of digital fundraising strategies and online engagement best practices.
• Excellent verbal and written communication skills.
• Assists team members when needed to accomplish team goals.
• Able to multitask, prioritize, and manage time efficiently.
• Self-motivated and self-directed.
• Ability to work independently or as an active member of a team.

BENEFITS:

• Health insurance coverage 
• Flexible Spending Account – medical and dependent care
• Health Reimbursement Arrangement – medical, dental, and vision
• 403b plan participation with 6% company match
• 160 hours accrued vacation and 80 hours of sick time per year
• Education assistance after one year of service
• Parental leave after one year of service
• Voluntary dental and vision insurance
• Employer-sponsored term life, short-term, long-term, and AD&D coverage