Manager, Research and Insights, Marketing

Washington, DC, USA
Posted on  

Job Description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA; Washington D.C., DC, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience either executing primary qualitative and quantitative research or directly managing third-party research agencies doing this work.
  • 5 years experience working on policy/public affairs insights or political polling.

Preferred qualifications:

  • Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and priorities
  • Knowledge of Washington DC and the US political environment.
  • Knowledge of policy in international and multinational (e.g. EU) policymaking processes.
  • Knowledge of both qualitative and quantitative methodologies.
  • Familiarity with current and emerging technology issue areas.
  • Excellent problem-solving skills that include the ability to see granular as well as big-picture opportunities.

About the job

This role sits at the heart of Policy Marketing, collaborating closely with Global Affairs and Public Policy. Beyond supporting policy perspectives crucial to Google's consumer apps (Search, Bard), this team drives a narrative on AI, privacy, and more, for policymakers.

As a Research Manager, you'll integrate seamlessly, infusing your deep understanding of "Key Opinion Formers" (KOFs or policymakers) into marketing strategies. You'll manage the Policy marketing research plan, focusing on the US while collaborating on global KOF audiences. This is a unique role with the obligation of looking across multiple products and policy topics. You will manage the market research plan for the Policy marketing team with a specific emphasis on the US with strong collaboration on global KOF audiences. As a cross-functional thought partner, you will ensure our measurement strategies are focused on the most appropriate metrics to gauge the effectiveness of our Policy marketing.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $126,000-$190,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Define proactive research roadmaps that align to business objectives and work with several cross-product and cross-functional partners to align on the roadmap.
  • Lead the research process from start to finish including designing an effective brief, managing Requests for Proposal (RFPs), onboarding research agencies, choosing methodology, executing the research, and distilling the data collected into impactful, actionable insights through narratives in a variety of formats (decks, sites, emails, presentations, etc.).
  • Develop insights from data (qualitative/quantitative) using a variety of internal and external sources and contribute provocative and unexpected insights that can only be found through an integrated data perspective.
  • Share research findings and insights through presentations in forums large and small.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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