Digital Marketing Manager

Job Title: Digital Marketing Manager

Reports to: Senior Vice President, Corporate Partnerships & Marketing

Job Status: Full time

Job Location: Boston, MA. This role requires in-person work at the office or with clients at least two days per week, where one of the two days is Thursday.

About Building Impact:

For more than twenty years, Building Impact (BI) has partnered with companies to strengthen communities through volunteering with local nonprofit organizations. Our mission is to strengthen communities by empowering individuals and companies with the opportunity to volunteer, donate, and connect with high impact, local nonprofits working on critical social issues. In 2024, we worked with more than 58 companies, and engaged more than 11,000 volunteers resulting in $2.4 million total contribution in support of nonprofit organizations and communities across the United States.

The Opportunity:

Building Impact is currently searching for a team-oriented self-starter to support the organization’s growth. The Digital Marketing Manager is responsible for Building Impact’s external presence, including lead generation for business development and partnerships, support for brand development, and to drive consistent messaging and communications. The Digital Marketing Manager has experience managing digital marketing campaigns such as email marketing, online advertising, SEM, SEO, paid and organic social media, and website management.

Key Responsibilities:

The Digital Marketing Manager is expected to be present in-person in our office located in Boston’s Financial District a minimum of 2-3 days per week and will be responsible for the following:

• Lead content creation, platform management, and audience engagement to ensure consistency, accuracy, and effectiveness in messaging.
• Maintain brand stewardship for cohesive messaging and a strong institutional identity that attracts and grows corporate and non-profit partners.
• Lead creation and implementation of activities to support SEO, SEM, social media, email marketing, content marketing, website optimization, paid media, and analytics.
• Work fluidly with Hubspot to manage website content, CTAs, marketing lists, and marketing campaigns. Manage data in various formats and transfer between systems, build emails, create automated journeys, workflows and sequences and manage marketing metrics dashboard.
• Proven track record of managing a marketing calendar, and the creation of all deliverables associated with it.
• Drive the creation and distribution of sales enablement materials working in collaboration with the business development and program teams.
• Track the effectiveness of sales campaigns.
• Use copywriting and storytelling skills and data to develop impact reports to share with nonprofit and corporate partners
• Expert in the digital landscape; stays on top of digital marketing trends, as well as competitor initiatives and results.
• Embraces change, uses data and analytics to drive continuous learning and innovation.
• Manage vendors and contractors to support the marketing function with specific skills such as graphic design, brand development and/or content development.

Qualifications/Experience:

Building Impact’s Digital Marketing Manager will have an entrepreneurial spirit, passion for service, and curiosity for scaling a growing organization. The ideal candidate will possess the following skills, attributes, and experiences:

• 3-5 years professional experience in digital marketing, particularly in a values-based environment.
• Demonstrated experience managing multi-channel marketing campaigns for a non-profit or cause-driven organization, including an understanding of audience segmentation and lead acquisition strategies.
• Fluency with Hubspot especially the marketing and content functionality
• Proficiency in Google Analytics, Google Ads, Linkedin Ads and other automation tools.
• Strategic mindset but excited to lead and take ownership of tactical execution.
• Ability to run a multi-channel outbound sales and marketing motion
• Strong interpersonal skills with ability to collaborate across teams, set reasonable expectations, and produce quality deliverables.
• Deep understanding of KPIs and the technical skills to measure them for accurate and meaningful reporting to the Business Development Team and Leadership team.
• Ability to manage competing projects and meet deadlines in a dynamic, small team environment.
• Exceptional communication skills, both written and verbal, with experience engaging diverse audiences.
• Be well-organized, detail-oriented, a critical thinker, and solutions-driven professional.
• Demonstrated experience in a small company or organization (fewer than 30 people).
• Dedicated to service and community impact and can speak concretely and passionately about why you do this work.

Benefits & Salary

• Medical, Dental, Vision insurance
• 401(k) eligible
• 15 paid vacation days per year
• 13 paid federal holidays per year
• 5 paid sick days per year
• 3 paid volunteer days per year
• Team lunches provide by Building Impact on Thursdays
• Summer Fridays between Memorial Day and Labor Day
• Monthly allocation for cell phone and commuting reimbursement
• Salary is commensurate with experience and opportunities for bonuses are performance-based
• The salary range for this role is $55,000 - $70,000.

To Apply

Send resume and cover letter to opportunities@buildingimpact.org. Include “First & Last name: Digital Marketing Manager” in the email subject line. Applications will be reviewed on a rolling basis.