Vice President, Communications and Marketing

Position Summary

This is an exciting opportunity to lead the communications and marketing strategy for a non-profit association in the medical sector. If you're a strategic thinker with a passion for storytelling, public engagement, and member communications, we encourage you to apply. A cover letter is required for consideration.

The Vice President Communications and Marketing is a key leadership role responsible for executing strategic communications and marketing initiatives to enhance the brand, engage members, and strengthen the organization's reputation. This role oversees media relations, public relations, crisis communications, and policy communications, and serves as Editor-in-Chief of the organization's flagship magazine. The VP also leads content strategy for blogs, social media, and other member-focused communications, ensuring alignment with the organization's mission.

The position requires people management and leadership experience, with the ability to lead and develop a small team of communications, editorial, and marketing professionals through direct and indirect people management. The VP will collaborate closely with a long-tenured senior leadership team, ensuring consistency in messaging and alignment with strategic priorities, and will serve as a consultant to the Executive Director and Board leadership.

A successful candidate will bring a strong background in communications, marketing, branding and digital content strategy. Expertise in public relations is a plus.

Key Responsibilities

Strategic Communications & Media Relations

• Develop and implement a comprehensive communications strategy to continuously elevate the organization's profile through storytelling and complex/sensitive medical positions.
• Ensure clear and compelling policy communications to inform and engage members, the public, and key stakeholders.
• Guide Board of Trustees, Board of Governors, Officers, Committee Members and Senior staff on key external communications. When necessary, lead crisis communications planning and response efforts to protect the organization's reputation.
• Oversee media relations, including press releases, media inquiries, and proactive outreach to journalists and industry publications. Regularly draft statements for letters to the editor, interviews, presentations and quotes.

Marketing & Branding

• Develop and execute marketing strategies to promote health care leaders, organization initiatives, conferences, leadership, publications, educational programs, and members.
• Oversee brand management efforts to ensure consistency and alignment with the organization's mission, goals and style guide.
• Utilize data-driven insights to optimize campaigns and enhance audience engagement.

Editorial Leadership & Content Strategy

• Serve as Editor-in-Chief of their magazine, overseeing content strategy, editorial direction, and production.
• Synthesize and communicate cutting edge clinical science presented at the Annual Scientific Meeting and published by their three journals.
• Supervise and curate content for blogs, newsletters, and other member-focused digital and print communications.
• Lead the development of engaging and informative content across multiple platforms, ensuring consistency in messaging and voice.

Digital & Social Media Management

• Oversee the social media strategy, ensuring impactful engagement with members and industry stakeholders.
• Manage website content and ensure optimization for search engines (SEO) to enhance visibility and member engagement.
• Leverage analytics to track content performance and inform future digital strategies.

Leadership & Collaboration

• Lead and manage a team of communications and marketing professionals, providing mentorship, professional development, and performance management.
• Work in close collaboration with a long-tenured senior leadership team, ensuring strategic alignment across the organization.
• Foster a culture of teamwork, innovation, and accountability within the communications and marketing team.
• Act as a liaison to key Committees

Qualifications & Experience

• Bachelor's degree in Communications, Journalism, Marketing, Medical Public Policy or a related field (Master's preferred).
• 12+ years of progressive leadership experience in communications, PR, or marketing, preferably within a membership association, healthcare, or nonprofit environment.
• Proven people management experience, with the ability to lead and develop a high-performing team.
• Track record of measurable results is required.
• Excellent leadership, project management, and team collaboration skills.
• Approximately 20+ days of travel, including weekends, required to attend Annual Conference, Board meetings and other educational events.

Skills & Knowledge

• InDesign/InCopy; Adobe Premiere Video; WordPress; Issuu; Active Campaign; Canva; Hootsuite; Microsoft Suite experience strongly preferred
• Skilled at working with different viewpoints to build consensus.
• Ability to handle multiple tasks and meet critical deadlines.
• Able to create, communicate and execute a compelling vision based on data.
• Must be adept at writing, reviewing, and distilling complex medical, and legislative policies and translating for health care professionals and lay audiences.
• Ability to develop and maintain positive working relationships with co-workers, members and Board; tact, diplomacy, and good judgment are necessary.

Work Environment, Salary and Benefits:

• Full time, Hybrid work schedule (3 days at office in North Bethesda, MD, 2 days remote work).
• The anticipated salary range for this position is $195,000 - $225,000 annually. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
• Competitive salary, benefits package including health, dental, vision, disability and life insurance, and retirement plan.

Job Type: Full-time

Pay: $195,000.00 - $225,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in North Bethesda, MD 20852-3071