Senior Director, Marketing

The Senior Director of Marketing is responsible for analyzing and managing the creative, social media and guest engagement activities that are formulated to drive the overall marketing & sales strategy. The Senior Director will be instrumental in ensuring each brand grows and evolves and impacts business results (guest engagement, sales, etc.) This role is responsible for execution of multiple initiatives, designed by the Global CMO, across multiple brands under GRNA. This job will be based out of our Irving, TX offices.

Responsibilities include but are not limited to the following:

• Analyze GRNA’s marketing strategy for all brands through quarterly / annual planning, assist in creation of strategic marketing launch plans, and related critical thinking.
• Assess the scope of, allocate resources to, and help lead (under direction of Global CMO) the execution of marketing projects to support GRNA’s brands, including but not limited to graphic design related projects, collateral, photoshoot development, public relations, and related initiatives with the specific objective of increasing restaurant sales through covers, brand awareness and brand loyalty.
• Communicate effectively and routinely short- and long-term strategies and goals to department team members; lead, manage, evaluate, and provide constructive feedback to team members to maximize opportunity for achieving such overarching objectives.
• Work collaboratively with Operations, Finance, IT, Recruiting, Development & Construction as well as any other necessary departments in the company to help support related marketing and PR needs.
• Build relationships with media and stakeholder through creative partnerships and PR strategies.
• Provide guidance and ideas to organize effective marketing events.
• Track competitors’ activities and best practices.

• Create department budget and forecast hiring needs of the department.