Job Description
Key Responsibilities:
The Country Consultant will lead US marketing and outreach efforts for the HowToUse and safe2choose websites and their related products. The scope of work is inclusive of, but not limited to:
• Research and understand existing abortion resources in the US that people rely on for information and direct support and services. This will help inform the in-country marketing strategy.
• Identify local abortion provider networks/helplines that we can register on the safe2choose provider database.
• Map out key abortion organizations we can collaborate with around integrated digital service provision, information sharing, digital campaigns, and strategic off-line events.
• Identify social media influencers, online publications, popular and niche digital spaces (Reddit, Twitch, Discord etc.), and other content creators we can partner with to increase the impact and reach of our safe abortion messaging.
• Support and collaborate with internal Communication officers, Community Manager, and Digital Strategist to create US-tailored content across various social media platforms.
• Propose ideas and strategies to grow the HowToUse and safe2choose Tik Tok accounts and reach a wider US audience. Stay up to date on the latest daily trends and propose content concepts based on what is trending.
• Coordinate with freelancers to produce content and manage the content production and delivery for the the HowToUse and safe2choose social media accounts.
• Provide innovative ideas and solutions to promote HowToUse’s safe abortion chatbot and the safe2choose counselling and referral service.
• Propose additional country-specific tactics that would help further WFD’ key objectives. • Other duties as assigned.
Position Requirements:
• Immediately availability to work 20 hours per week (part-time). We’re ideally looking for either a college student or recent college grad with a strong understanding of social media trends.
• Experience working within the safe abortion space with a strong understanding of the current US landscape.
• Familiarity with strategy building and execution based on key objective and KPIs.
• Experience in project management and working as part of a globally remote and multicultural team.
• Digital marketing and content creation enthusiast
• You understand the importance of social media marketing and you have at least 1 year of experience producing Tik Tok content for your own personal account or other branded accounts.
• Ability to work without supervision; highly self-disciplined • Highly organized, proactive, and innovative
• Strong writing and analysis skills
• Must have a laptop and personal phone with stable and strong internet connection