Policy Campaigns Marketing Manager, Consumer Apps Marketing

Washington, DC, USA
Posted on  

Job Description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Washington D.C., DC, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in product marketing, brand management, political campaigns, strategy consulting, public affairs, or related fields.
  • Experience working cross-functionally with various teams to reach a common goal.
  • Experience developing marketing plans for audiences.

Preferred qualifications:

  • Experience with campaign tactics like rapid response, message generation and testing, list-building and social/online mobilization.
  • Experience in public sector or public affairs marketing and/or political/advocacy campaigns.
  • Ability to manage and evaluate issues in a fast-paced environment.
  • Excellent problem solving skills with the ability to develop strategy, communications plans, creative campaigns, customer insights, and analyze campaign effectiveness/ROI.
  • Passion for policy and technology.

About the job

As a part of the Policy Campaigns Marketing team, you’ll help lead the marketing response and coordination across the biggest challenges facing the company. As a campaign lead, you will work closely with a cross-functional team to develop and deploy a marketing strategy to strengthen our engagements with policymakers and key groups.

In this role, you’ll work with internal and external stakeholders to craft messaging and develop programs that engage key ally groups, consumers and key opinion formers alike. You’ll organize events, develop collateral, and build narratives to explain Google’s position on emerging topics at the national and state level.


Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.


Responsibilities

  • Oversee strategic scenario planning to inform and improve our engagements and activations across policymakers, third party organizations and key user groups.
  • Develop and execute policy strategy that benefits Google users and our business in coordination with Google's Government Affairs Campaign team and cross-functional partners
  • Work with cross-functional internal teams to organize events, develop collateral, and build narratives to explain Google’s position on emerging topics at the national and state level.
  • Create and manage a robust content calendar guided by internal and external policy timelines.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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