Senior Marketing Manager

ORGANIZATION 

The Partnership for Public Service is a nonpartisan, nonprofit organization dedicated to building a better government and a stronger democracy. We believe that our future and our democracy depend on our ability to solve big problems—and that we need an effective federal government to do so. For more than 20 years, we have helped make this vision a reality, helping our government—the public institution most fundamental to our democracy—address current and future challenges.  

Our staff is diverse in experience and perspective, but at our core, we share a lot of the same traits. We are mission-driven, creative, collaborative, optimistic and inclusive.  

Our work is strategic, fast-paced and guided by our values:  

• Passion for public service and our work toward a more effective government  
• People who promote a culture of learning, leadership, collaboration, inclusion and respect  
• Persistence to drive change, take strategic risks and deliver results  
• Promise to be trustworthy, nonpartisan and fiscally responsible  

We hire smart and friendly people who are great at what they do and are good to one another in the process.  

POSITION OVERVIEW 

The Partnership for Public Service is seeking a Senior Marketing Manager to play a key role in advancing our mission. As the only nonprofit dedicated to building a better government and a stronger democracy, this position will play a key role in advancing the Partnership’s efforts to strengthen democracy, including promoting the Partnership’s strategic priorities of leadership, restoring public trust in government and supporting a professional, nonpartisan civil service. This position is responsible for the development, management and implementation of a comprehensive marketing and social media plan that engages the Partnership’s key stakeholders and builds awareness for the Partnership and its programs and initiatives.  

The Senior Marketing Manager will lead the organization’s efforts to identify and target new audiences by planning and executing marketing strategies that include targeted campaigns and content creation. This position will create compelling and tailored content for use across channels and will translate complex topics into relatable and persuasive narratives to help achieve the organization’s strategic goals.  

The Senior Marketing Manager will work as part of an interdisciplinary communications team of graphic design, social media, editorial, media, and events staff, and as a result should be able to collaborate with others and contribute ideas. This person will also work closely with other Partnership teams and must be able to manage relationships and lead assigned projects from start to finish.  

ESSENTIAL FUNCTIONS/PRIMARY RESPONSIBILITIES 

• Support the Communications Director in the development and execution of a strategic marketing strategy to grow the Partnership’s key stakeholders and build brand awareness for the organization through a variety of digital and traditional marketing tactics. 
• Work closely with the business development and programs teams to develop and implement digital marketing campaigns to recruit, acknowledge and retain program participants. 
• Responsible for creating and executing strategies to drive new subscribers through digital channels. 
• Provide direction for the Partnership’s email marketing strategy, including content, design, layout, scheduling and audience segmentation. 
• Oversee the development and implementation of a cohesive social media strategy. 
• Oversee the daily administration and support of the marketing and sales product, Hubspot.  
• Provides guidance and direction for event marketing.  
• Support the Communications Director in the development of marketing goals and key performance metrics.  
• Oversee the Partnership’s blog strategy, including creating innovative blog series driving content production from internal and external authors, providing vision and guidance for blog topics, editing processes, publishing responsibilities and promotion strategies. 
• Write clear and compelling cross-channel copy that is engaging and relevant. Drafts key marketing and outreach material and edits all marketing, newsletter and social content for clarity and accuracy. 
• Work with website content editor to make sure content is written with attention to search engine optimization.  
• Monitor and analyze digital marketing results across all channels to understand the effectiveness of strategies and tactics for improving the Partnership’s marketing strategy. 
• Ensure marketing materials reflect the Partnership’s vision for diversity, equity, and inclusion. 
• Identify, interpret and implement emerging marketing trends and tools. 
• Oversee the growth and professional development of junior staff.  

KEY COMPETENCIES 

• Superior written and verbal communications skills, with the ability to quickly learn and stay within the Partnership’s voice.  
• Ability to demonstrate strategic and creative thinking in advancing the Partnership’s interests and perspectives for a public audience.  
• Ability to work in a fast-paced and rapidly changing environment, juggle multiple projects, work efficiently and meet deadlines.  
• Ability to translate complex concepts into easy-to-understand, compelling messages.  
• Ability to analyze data and convert findings and insights into operational outcomes.  
• Very strong eye for detail and attention to quality. Good editorial judgement.  
• Flexibility, a can-do attitude and willingness to pitch in.  
• Excellent interpersonal skills and a proven track record collaborating on projects in a team environment.  
• Strategic and creative thinking.  
• Thoughtful and empathetic leadership, prioritizing talent development.  
• Commitment to the values of public service, diversity, equity and inclusion, and the mission of the Partnership for Public Service.  

REQUIRED/PREFERRED EDUCATION AND EXPERIENCE 

• Eight to 10 years of progressively more responsible experience in marketing or communications. Nonprofit experience a plus.  
• Bachelor’s degree in marketing, journalism, public relations, communications or similar field or equivalent combination of experience and education in professional work or military experience. 
• Strong knowledge of effective digital marketing strategies and tools required. 
• Understanding of Facebook, Twitter/X, Instagram, LinkedIn and YouTube required.  
• Prior supervisory experience strongly preferred. 
• Experience working with Hubspot strongly preferred. 
• Understanding of Google Ads, Google Analytics and SEO tactics strongly preferred. 
• Experience working on a network of websites and creating and editing content for multiple channels and audiences strongly preferred.  
• Experience making data-driven marketing decisions using analytics, A/B testing and other measurement tools to ensure end-user understanding strongly preferred. 
• Experience working with web content management systems and customer relationship management tools such as Wordpress and Salesforce is preferred. 
• Familiarity with Google Tag Manager and Google Search Console is preferred. 
• Familiarity with AP Style is preferred. 

SUPERVISORY RESPONSIBILITY/REPORTING STRUCTURE 

This position reports to the Communications Director. 

This position supervises a Marketing Manager and Social Media Manager.  

WORK ENVIRONMENT 

This job operates in a hybrid (remote + office) environment in Washington, DC, and requires the candidate to be a permanent resident in the Washington, DC, Maryland or Virginia area. The person in this role is expected to work in the office, on average, two days per week. This position requires consistent use of office equipment such as computer, telephone, printer/scanner and MS Office.   

In assessing employee performance at the Partnership, we consider collaboration, results, demonstration of our values and a commitment to diversity, equity, inclusion and accessibility. Our performance review process runs the calendar year; we conduct a performance check-in at mid-year and complete a formal full-year assessment at year end. Salary increases are based on the full-year performance assessment.  

POSITION TYPE/EXPECTED HOURS OF WORK 

This is a full-time position with regular work hours Monday-Friday, 9 a.m. to 6 p.m. There may be occasional evening or weekend activities required. 

TRAVEL 

If travel is occurs, it is usually during the business day. Some out of the area and/or overnight travel may be required as well. 

SALARY AND BENEFITS 

The starting salary range for this position is $90,000 - $125,000. The Partnership offers a compensation package that includes a competitive salary; medical, dental and vision coverage; life insurance; long- and short-term disability insurance; a 401(k) program with a 4 percent employer match; opportunities for training and development; commuter benefits; 15 days of annual leave per year, 10 days of sick leave per year, plus all federal holidays and the day after Thanksgiving off; and use of an on-site exercise facility. 

AAP/EEO STATEMENT  

The Partnership is an inclusive organization that fosters learning, collaboration and respect. We actively recruit for diversity in our workplace, believing that a range of backgrounds, perspectives and experiences contributes to our mission of revitalizing government. The Partnership for Public Service is an equal opportunity employer and will not discriminate against any applicants for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, age, caste, national origin, citizenship, immigration status, veteran status, disability; or on any other basis prohibited by law.