Marketing + Communications Lead

Position: Marketing + Communications Lead

Type: Full-time, Exempt

Location: Remote (10-15% travel)

Education requirement: None

Works collaboratively with: Programs, Development, & Digital Strategy Leads

Expected start: August 4, 2025

Applications due: May 23, 2025

About Apiary for Practical Support

Apiary for Practical Support (aka Apiary) offers technical assistance to groups that provide logistical care to people seeking abortions. Collaborating with practical support organizations (PSOs) and community members, we co-create and exchange information, resources, and materials for folks to use and adapt. We offer non-judgmental, non-prescriptive thought partnership for PSOs and PS-curious movement workers seeking support on how to improve or expand their programs and operations. We create spaces for PSOs to be in relationship with one another and collaborate toward shared goals.

Organizational Philosophy

Apiary emphasizes transparent, collaborative, and trustful leadership that offers staff autonomy in their work and participation in decision making as it relates to their roles. While we acknowledge the technical hierarchy of the organization, we operate from a democratic and collaborative space—a hive working together, seeking each other’s counsel and expertise, supporting each other in the organization’s growth as well as our own professional growth.

We aim to be an anti-racist organization and are committed to doing the work needed to identify and dismantle systems of oppression, both within our organization and our area at large. Our values include collaboration, experimentation, reproductive justice, the democratizing of information, and the centering of joy and rest. Read more about these values here.

Position Overview and Responsibilities

The Marketing + Communications Lead will serve as the point person for communicating about the work that Apiary does and the broader movement in which it functions. The Marketing + Communications Lead will work closely with the full Apiary team, particularly with the Development team and Digital Strategy Lead, to develop content, assist with fundraising communications, and solidify the Apiary brand.

Key Responsibilities

Digital Strategy

• Develop and implement a values-centered marketing and communications strategy that conveys Apiary’s mission, vision, and core values
• Develop and manage Apiary’s content strategy and implement across various digital channels, including Apiary’s website, monthly newsletter, social media platforms (Instagram, Facebook, LinkedIn, BlueSky), annual report, and programmatic materials
• Collaborate with staff to maintain brand integrity and consistency across all communications channels
• Develop high-quality content, including written (informative resource posts, op-eds, reactions to breaking news, and organizational announcements), graphic, and visual storytelling elements
• Lead the design and development of current and new web pages using Squarespace
• Measure and analyze the effectiveness of marketing and communications strategies, making data-driven recommendations for improvement and greater accessibility

Media Engagement

• Create and implement a media engagement strategy to establish Apiary as a go-to news resource for abortion access information, delineating the importance of practical support
• Develop talking points for Apiary staff and Hivemind members to explain practical support, the abortion access ecosystem, and the critical importance of PSOs
• Establish relationships with key reporters and journalists focused on abortion access and social justice

Fundraising

• Individual Giving
  • In close collaboration with the Development team, create and implement an individual donor strategy to increase revenue from individuals
  • Create content (emails, landing pages, social media content, etc.) for digital fundraising campaigns
• Grant Writing
  • In close collaboration with the Development team, provide writing and editorial support for grant applications and reports

Technical Assistance

• Support Apiary’s Hivemind and other community members with up to 15 hours per month of communications and media related technical assistance
• Develop guides for Hivemind members on communications best practices

Skills and Characteristics

Our ideal candidate will have the following skills and characteristics:

• Strategic thinker with a creative vision, capable of big-picture planning
• Superior writing and editing skills, with keen attention to detail and quality
• Ability to communicate complex information in a clear, concise, and compelling manner, both written and verbal, while maintaining a brand’s tone and style
• Experience creating engaging visual content for social media
• Champion for justice and equity, unapologetically pro-abortion

Desired Qualifications

• Minimum of two years of experience in communications, marketing, or similar positions
• Experience working on individual giving fundraising campaigns
• Experience in graphic design and web editing is a plus
• Experience creating accessible written and visual content

Compensation and Benefits

Compensation: The salary for this position is $99,750.

Location: Remote (anywhere in the U.S.)

Benefits:

• Remote organization, ability to work from anywhere in the U.S.
• Flexible work hours
• Unlimited PTO
• Medical, Dental, Vision insurance + company contribution for dependents
• Flexible Spending Account
• Annual Home Office Stipend
• Annual Professional Development Stipend
• 34 paid days of institutional rest