Job Description
Overview:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
The Director of Global Media Relations will be a key leader in the newly-established Media & Issues Center of Excellence, a capability designed to effectively manage perceptions in media and mitigate reputational risk. The Director will help establish and govern a media relations strategy and way of working across the company for proactive and reactive media engagement, ensuring a synchronized, interconnected, and world-class approach to how the company approaches media relations. This role reports to the Sr. Director, Corporate Media and works closely with the Sr. Director, Issues & Crisis Communications as well as the N. America and Global Communications teams.
Responsibilities:
- Establish and govern a media relations strategy and way of working across the Communications function globally, ensuring a coordinated and strategic approach to the way we reach our priority media.
- Cultivate and maintain priority media relationships for top-tier reporters.
- Advise and consult with broader Communications function to enhance pitches and advise on appropriate media contacts, as necessary.
- Develop media materials and conduct proactive media relations for stories that enhance corporate reputation.
- Build and maintain a media engagement tracker to keep a birds-eye view of all engagement with top-tier media.
- Overhaul and maintain global media list.
- Build a muscle of media intelligence within the team, monitoring trends and newsroom changes to inform our broader strategy.
- Serve as the front line media contact for inbound corporate media inquiries.
- Help oversee media monitoring and reporting approach to ensure we’re connecting effort to outcome.
- Contribute to ongoing executive visibility strategy.
- Manage and guide the work of 1 direct report.
Compensation & Benefits:
- The expected compensation range for this position is between $125,900 - $249,900.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
- Long term incentive equity may be awarded based on eligibility and performance.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
- Bachelor’s degree in Journalism, Communications, or related field.
- 12+ years communications experience with proven success in corporate communications and media relations in an in-house or agency setting.
- Extremely comfortable with speaking to members of the media, experienced in building and maintaining strong media relationships.
- A news junkie who has a finger on the pulse, able to uncover new opportunities and strategies to engage with influential media.
- Skilled at creating effective messaging and content that drives opinion and behavior change.
- Grace under pressure, executive presence, and adept at managing senior stakeholders.
- Excellent judgment and ability to mitigate risk while bringing new thinking.
- Comfortable with ambiguity, ability to independently and resourcefully find answers, solve problems, and drive work forward.
- Able to learn complex subjects and distill them into messages that resonate with external audiences.
- Creative thinker who’s not afraid to bring new ideas to the table.
- Excitement about standing up new ways of working and driving positive change.
- Flexibility to adapt and shift course in a changing business environment.
- Experience in managing agency resources and budgets.
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
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