Manager, Measurement and Analytics

Summary:

The Manager, Measurement and Analytics leads the development and implementation of a unified measurement strategy for U.S. Travel’s marketing, communications and digital initiatives. The Manager ensures that data and insights inform strategic decisions, improve audience engagement and demonstrate measurable value across the association. By translating performance data into actionable insights, this role strengthens U.S. Travel’s ability to plan smarter, communicate impact more effectively and continuously optimize results across all channels.

Responsibilities:

·      Develop and manage a comprehensive measurement framework that connects marketing, communications and digital performance to organizational goals.

·      Establish and monitor key performance indicators (KPIs) across campaigns, channels (e.g., website, email), and audience segments, including engagement, conversion, retention, and brand health metrics, to measure effectiveness and validate campaign strategies.

·      Build dashboards and visualizations that deliver timely, accessible insights for Marketing and Digital, cross-functional teams and executive reporting.

·      Analyze campaign and channel performance to identify trends, gaps and opportunities for optimization; translate findings into clear recommendations for content, creative and audience strategies.

·      Guide testing and learning initiatives – including A/B testing, message and creative testing, and segmentation experiments – to improve campaign effectiveness and ROI.

·      Partner with creative and content teams to ensure measurement and tagging requirements are embedded into campaigns and platforms from the outset.

·      Advise on audience segmentation and performance benchmarks to inform targeting, personalization and channel mix.

·      Lead SEO and AI-driven optimization (AIO) strategies by analyzing search performance data, identifying content opportunities, and partnering with cross-functional teams to improve organic visibility, user engagement and conversion outcomes.

·      Ensure data accuracy and compliance with privacy regulations (GDPR, CCPA) and uphold internal analytics standards and governance protocols.

Key Attributes: 

·      Strategic thinker who connects data and insights to organizational storytelling and decision-making.

·      Proven expertise in marketing measurement and analytics with a strong understanding of campaign, audience and channel performance.

·      Ability to distill complex information into clear, actionable insights for both technical and non-technical audiences.

·      Collaborative and keenly detail-oriented, with a track record of cross-departmental partnership.

·      Skilled in data visualization and executive reporting, with an eye for clarity and impact.

·      Highly organized, adaptable; comfortable managing multiple priorities in a fast-paced environment.

 Education, Experience and Skills: 

·      Bachelor’s degree in marketing, information systems, business or data analytics (advanced degree preferred).

·      5+ years of experience in marketing analytics, digital marketing, SEO measurement, measurement strategy or performance reporting.

·      Expertise in analytics and reporting tools such as Google Analytics 4, HubSpot, Salesforce, Tableau/Looker Studio, SEMRush or Power BI; and heatmapping, such as MS Clarity or Hotter.

·      Experience developing KPI frameworks and integrating data from multiple sources to evaluate marketing and engagement performance.

·      Strong communication and project management skills; ability to influence through data storytelling.

·      Familiarity with data privacy regulations and ethical data management practices.

Other: 

·      Position based in Washington, DC. U.S. Travel staff work in the office Tuesdays, Wednesdays and Thursdays with the option to work remotely on Mondays and Fridays.

·      Moderate travel (up to 1-2 times per year) may be required.

·      Salary: 80-90K

·      Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

 Benefits:

·      Comprehensive healthcare package with fertility coverage

·      Generous paid leave including family leave

·      Routine staff functions and opportunities for social connection

·      Transportation and cell phone benefits

·      Robust wellness initiatives and Employee Assistance Plan (EAP)

·      Education and professional development assistance