Platforms Manager: X (Twitter) and Threads

Platforms Manager: X (Twitter) and Threads

Wilmington, DE

The Biden for President campaign (BFP) is in search of a Platforms Manager to lead our efforts in leveraging our Principals’ voices, amplifying our core messages, and creating community on X and Threads. As the Platforms Manager, you will play a critical role in shaping and executing the strategy for short text-based content across these platforms, with a focus on driving announcements, maximizing reach, and fostering engagement. Reporting directly to the Director of Digital Platforms, you will lead efforts to amplify President Biden’s voice and values, engage diverse audiences, and drive meaningful interactions through timely and impactful text-based content. 

If you’re passionate about social media, politics, and have a keen understanding of the evolving landscape on X and Threads, we want to hear from you!

Key Responsibilities

• Develop and execute a comprehensive strategy for the campaign’s presence on X and Threads that aligns with overall campaign objectives and President Biden’s messaging.
• Leverage short text-based content to drive messaging, maximize visibility, and engagement on platforms.
• Collaborate with the Director of Digital Platforms, the Digital Rapid Response team, Video Teams, social media managers, graphic designers, and other cross-functional teams to ensure alignment and consistency across platforms.
• Oversee the campaign's X and Threads channels, including content scheduling, metadata optimization, and audience engagement strategies to maximize reach and impact.
• Draft and copy edit social media plans, leveraging previous experience managing high-profile X and Instagram accounts.
• Drive engagement efforts by fostering meaningful interactions with supporters, responding to DMs and messages, and leveraging platform-specific features such as polls, Q&A sessions, and live tweeting.
• Implement strategies to grow the campaign’s following and increase reach, including strategic partnerships and cross-platform promotion.
• Monitor and analyze key metrics on X and Threads, such as engagement rate, bookmarks, reach, shares, and follower growth, to assess the effectiveness of strategies and identify areas for growth.
• Stay on top of emerging trends, best practices, and new features on X and Threads, and proactively integrate them into the campaign’s strategy.
• Create weekly data-driven reports that highlight key learnings and growth opportunities across the platforms and communicate those learnings to internal stakeholders.

Preferred Skills & Qualifications

• Four to six years of experience in social media management, with a focus on short text-based content on X and Threads, preferably in a political or advocacy setting.
• A strategic mindset with the ability to develop and drive data-driven strategies to achieve campaign objectives.
• Strong background in social media scheduling and analytics tools with the ability to interpret large chunks of data to inform decision-making and optimize performance.
• Strong creative skills with the ability to ideate and execute compelling text-based content on X and Threads.
• Keen attention to detail is a must, with a sharp eye for catching typos and ensuring accuracy in digital content.
• Excellent written and verbal communication skills, with the ability to effectively convey the campaign’s message and engage with supporters on platforms.
• A collaborative spirit with the ability to work effectively as part of a team and contribute to a positive work environment.
• A passion for politics and enthusiasm about working to reelect President Joe Biden and Vice President Kamala Harris.
• Be a team player!
• Willingness to relocate to Wilmington, DE.

$65,000 - $85,000 a year