Social Media Associate

Social Media Associate

CHICAGO

About the Obama Foundation

Founded in January 2014, the Obama Foundation is a living, working center for citizenship in the 21st century aimed at identifying, training, and connecting the next generation of leaders and engaged citizens. The Foundation is developing the Obama Presidential Center on the South Side of Chicago to serve as headquarters for the projects it will undertake across the city, the nation, and around the world.

As President Obama said in his farewell address, "I am asking you to believe. Not in my ability to bring about change — but in yours.” That concept is one the Obamas championed from the beginning, and it is now a cornerstone of the Obama Foundation’s efforts to support and develop the next generation of active citizens and emerging young leaders at home and around the world.

Real change—big change—takes many years, and requires each generation to believe that its participation matters and embrace the obligations and opportunities that come with the most important office in a democracy: that of Citizen. Together, we have made extraordinary progress. Because there is more to do, this work lives on in the Obama Foundation.

For more information on the Obama Foundation, please visit www.obama.org.

About the Role

As a member of the digital team, the Social Media Associate (SMA) will create and execute a social media strategy with the goal of engaging Americans and people around the world in the mission of the Obama Foundation to help build the next generation of leaders. The SMA will report to the Editor-in-Chief. The Social Media Associate will be responsible for achieving the following outcomes within the first year:

• Develop a social media strategy and digital campaigns to advance toward goals of audience size, demographics, and engagement
• Meet or exceed audience growth and engagement goals for social media platforms
• Craft original content for social media platforms that garners high engagement and represents the voice and values of the foundation
• Successfully execute live-streaming events on social media (e.g., Facebook Live, Instagram) and develop a playbook for how to replicate in various circumstances
• Identify compelling Obama Foundation moments in real time and share them effectively on social media platforms (e.g., Instagram stories, live tweeting)
• Identify and engage in trending topics and social media moments relevant to the foundation’s mission with the goal of reaching new audiences and being a part of the conversation
• Evaluate new digital platforms (e.g. social media platforms, non-traditional media outlets) and establish a strategy for engagement that furthers the goals of the foundation

Responsibilities

The ultimate aim of the Social Media Associate, is to achieve the outcomes listed above. In order to achieve those outcomes, we imagine that the SMA will spend his/her time in the following ways:

• Developing Strategy
• Coordinate with leadership and other teams within the organization to understand goals and translate into executable strategy plans
• Set social media goals, including audience growth and engagement goals for each social media platform
• Develop a plan to achieve social media goals, including a long-term calendar of planned events
• Generating Social Media
• Ability to capture quality original content, including photo and video, using a smartphone
• Craft original content for social media platforms that garners high engagement and represents the voice and values of the Foundation
• Successfully execute live-streaming events on social media (e.g., Facebook Live, Instagram) and develop a playbook for how to replicate in various circumstances
• Identify organic and unplanned online moments as they unfold and evaluate opportunities for the Foundation to engage in real-time
• Managing Day to Day Social Media
• Identify compelling Obama Foundation moments in real time and share them effectively on social media platforms (e.g., live tweeting, Instagram stories)
• Identify and engage in trending topics and social media moments relevant to the Foundation’s mission with the goal of reaching new audiences and being a part of the conversation
• Evaluate new media channels and establish a presence on any deemed worthy

Qualifications

• Track record of developing strategies, including new and innovative approaches, to meet goals
• Exceptional writer with a track record of telling stories effectively through social media
• Track record of identifying, generating, and managing social content that will reach the target audience and further the goals of the organization
• Impeccable judgment
• Exceptional project manager – effectively plans long-term projects, investing, managing, and communicating effectively with others to achieve objectives and meet deadlines
• Ability to juggle short-term and long-term tasks and responsibilities; does not let details slip through the cracks
• Strongly motivated by the mission of the Foundation
• Operates effectively in a fast-paced, deadline-driven environment; calm under pressure; flexible
• Great team player, works well with others
• Bachelor’s degree required
• 3 – 5 years of experience managing high profile social media communications for start-ups, nonprofits, and/or corporations, as well as extensive experience directly posting on social media platforms (examples of published content and audience growth metrics may be requested)
• Experience working with both implementation and executive teams
• Familiar with the latest trends in social media including expertise in the mechanics of posting to each channel

Equal Opportunity Employer

The Foundation is committed to creating a diverse work environment and is proud to be an equal opportunity employer. The Foundation does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability, please contact us if you require a reasonable accommodation to complete this application.