Global Fan Marketing Specialist

Global Fan Marketing Specialist

REQ ID: 3967

LOCATION: New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Position Summary:

The Global Fan Marketing Specialist will activate and execute marketing campaigns and programs that connect paid, owned, and earned media strategies and drive business outcomes across markets, including tune-in, viewership, app downloads, subscriptions, merchandising and ticketing sales. The role is part of an exciting and growing Marketing team with the mission to discover, inspire and engage fans across the world.

Major Responsibilities:

Activate 360° integrated fan marketing strategy and plans for global campaigns that incorporate multi-channel platforms such as tv, out-of-home, print ads, email, SEM, social, and paid media

Partner with the brand and creative team to deliver and traffic creative assets to internal and external partners involved in across global campaign work

Implement the look, feel, and voice of the brand across all fan touchpoints, effectively communicating key value props and differentiators to fans

Traffic and manage delivery of all final creative assets across a campaign

Work with the key internal stakeholders and regional marketing teams to best leverage campaigns and ensure consistent end to end customer experience

Execute partnerships and promotions that help broaden awareness, elevate our brand, and acquire fans

Track performance and monitor key metrics that align to business objectives and illustrate the effectiveness of programs

Enable optimization of performance throughout a campaign and by working hand-in-hand with the Data Science and Media teams to provide insights and key learnings, and evolve measurement and reporting practices

Create key project management documents for multiplatform campaigns that will organize and align cross-functional teams

Maintain trackers for annual budgets and calendars for the department

Required Skills/Knowledge:

Minimum 5 years' experience in Marketing executing fan-centric multi-channel digital campaigns and programs

Prior consumer and content marketing experience

Experience working in talent-led business is a plus

Strong organization and project management skills to track campaigns to completion

A solutions-oriented problem solver

Experience working with creative, media, and research agencies

A relationship builder who thrives in a matrixed, collaborative environment

Ability to influence and engage stakeholders across an organization

Exceptional verbal and written communicator who can clearly convey market dynamics, strategies, tactics, rationale and results, to peers, partners, agencies, and executives

Expertise in creating trackers in Spreadsheets (Excel, Google Sheets) as well as strong ability to create presentations from a written and visual perspective (Google Slides, Keynote, PPT)

Energy, enthusiasm, and adaptability are essential

Results-driven and metrics oriented