Public Affairs Specialist (Social Media-Digital Communications Manager)

Public Affairs Specialist (Social Media-Digital Communications Manager)

NATIONAL FOUNDATION ON THE ARTS AND THE HUMANITIES

National Endowment for the Humanities

Office of Communications

Summary

NEH is an independent grant-making agency of the government dedicated to supporting research, education, preservation, and public programs in the humanities.

Duties

Research and Writing. Researches and creates content for social media content for Twitter/X, Facebook, Instagram, YouTube, LinkedIn, and other NEH channels, tied to agency events and happenings in the humanities infrastructure. Researches, plans, and writes communications and marketing materials including a monthly NEH newsletter, factsheets, infographics, and web articles about NEH initiatives and grant-supported projects. As directed by the Director, undertakes research assignments and prepares a variety of written materials such as reports, letters, fact sheets, advisories and promotional materials. Often, the assignments may be made with little lead time while tied to tight deadlines. In some instances, the needed information will be found in internal sources such as computer records, committee books and grant files. On other occasions, the incumbent will have to consult external sources such as news organizations, grant recipients, libraries and other government agencies.

Social Media and Digital Communications: Assists in developing a digital marketing and communications strategy that will allow the NEH to cultivate and enhance meaningful relationships with targeted, high level external audiences, including Congress, the executive branch, media, and key influencers. Creates and implements audio, video, and visual information (photos, graphics, and video) strategy. Plans marketing, advertising, and public outreach for NEH events.

Monitoring and Reporting on Digital Outreach: Monitors systems that track and document communications and public engagement and outreach activities and assists in creating and managing a comprehensive editorial calendar. Monitors and pulls digital metrics regularly and create reports for divisions and senior management. Identifies challenges and emerging digital communications issues faced by NEH, defines opportunities and solutions, and executes them.

Liaison with NEH Divisions and Offices. Implements agency-wide social media and digital marketing calendar and planning in consultation with a wide range of NEH offices and divisions. Through frequent contacts with a number of assigned NEH divisions and offices, keeps abreast of upcoming grants, programs, initiatives, staff changes and other NEH news opportunities. On a frequent basis, takes the initiative to suggest to the Director possible social media, video, and web feature stories based upon interesting or unusual news angles or other leads to help promote NEH-supported projects and activities.

Office Teamwork. As directed by the Director, the incumbent participates and contributes to any of the full range of responsibilities and tasks managed by the Office of Communications. These tasks may include proofreading Communication materials, handling the preparation of the daily news summary, maintaining and updating database records, and providing special assistance for projects directed by other senior staff members.